From its first animated feature Toy Story to Finding Nemo, Up, and Cars, Pixar Animation Studios is probably the world’s leading producer of animated features. Renowned for producing cartoon movies that stir the imagination and touch the heart, Pixar’s ability to allow “artists and geeks” to flourish makes it one of the world’s most innovative organisations.
The secrets behind Pixar’s success is ably captured in “Innovate the Pixar Way – Business Lessons From The World’s Most Creative Corporate Playground“. Written by Bill Capodagli and Lynn Jackson of The Disney Way, the book relates how Ed Catmull, Alvy Ray Smith and lengendary animator John Lasseter created a company which captures the imagination of childhood while making dreams come alive. The terrific trio did this by embracing four key principles:
Courtesy of Choo Yut Shing
Wonder how LEGO manage to rule the roost as one of the world’s most successful brand?
On a recent visit to Toys “R” Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days.
Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks.
Steve Jobs (bless him) associated calligraphy with beautiful fonts in the Macintosh (source)
Ever wondered how disruptive innovators like Steve Jobs (Apple), Jeff Bezos (Amazon.com) and A.G. Lafley (P&G) behave? What are the traits of these great entrepreneurs and business leaders?
According to INSEAD Professor Hal Gregersen (who co-authored the book “The Innovator’s DNA” with Jeffrey Dyer and Clayton M. Christensen), they have what are called the five discovery skills as follows:
Imagination, which is the act of dreaming and visualising a desired end-state;
Wish to embark on an exciting new business venture? Or to launch a brand new project?
How should you begin your entrepreneurial journey – study and ponder over what you need to do, or just roll it out bit by bit and see what comes your way?
Courtesy of Learning By Doing
To heed the country’s latest call to increase productivity, help entrepreneurs and managers everywhere, and satisfy my own need for intellectual stimulation, I wonder if its useful to start an online forum to discuss ideas to increase productivity.
This could be a way for all of us to contribute our share of ideas, innovations, and suggestions towards the national cause. Such a forum could also be used to clarify misconceptions on productivity (for example that we should all work 18 hours a day), or to build upon each other’s plans in a (hopefully) constructive manner.
The key premise is how aggressive marketing communications alone is no longer enough. You need to develop products that stand out from the competition – his proverbial purple cow as opposed to brown cows which are a dime a dozen. This would mean going to extremes, going after the less obvious, and getting people interested. Not through carpet bombing advertising but Word-of-Mouth.