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What do other people say about your brand? Do you have raving fans who recommend you to others?
Word-of-mouth (WOM) marketing is one of the most positive forms of advertising. Although some peer-to-peer talk happens organically and is impossible to track, you can embrace this form of promotion with a variety of campaigns and track the results quickly.
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Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.
Can a book written over 80 years ago (1937 to be precise) still be relevant today?
The answer is a definite “Yes!” At least when it comes to Napoleon Hill’s widely cited volume Think and Grow Rich.
Social media is a good servant but a bad master. Especially when you’re battling a crisis.
From service failures and rogue employees to product quality issues—virtually any lapse can be blown out of proportion online.
As a modern business, you need a strong social media presence to be successful. While this is a known fact, many businesses struggle with the ideal.
Small businesses think that social media strategies are a big business concern, or that they lack the resources to put something in place.
Should a Covid-19 lockdown (or “Circuit Breaker” here in Singapore) lead to a shutdown? What can brands do when everybody is working or learning from home?
Amidst the grim reality of the global Coronavirus crisis, governments around the world have restricted travel, imposed movement control orders, and closed “non-essential” businesses.
The incredible leaps that we have been experiencing in various applications of machine learning and AI over the last couple of years have also started to seep in content writing.
This is not surprising considering that natural language processing has been one of the main focuses of contemporary AI research (the other being image recognition).
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COVID-19 (aka the novel Coronavirus) has forced governments around the world to impose travel restrictions and movement lock down orders. This has resulted in huge financial losses for consumer businesses, particularly those in the travel, retail, lifestyle and F&B sectors.
Professionals in the entertainment and events spaces have also seen a significant drop in their incomes, as shows are cancelled or postponed.
The world seems frozen as people batten down at home in an effort to slow the spread of COVID-19.
In countries around the world, some businesses closed by order of the governor of that state. Others chose to shut down for the safety of their customers and employees. Everyone has tried to do their part to slow the spread of this thing in the hopes that it will be over sooner rather than later.
Nobody likes crises. They suck big time—our health, our jobs, our businesses, our finances, and maybe even our very lives are affected.
From global pandemics like COVID-19 (aka the novel Coronavirus), terrorist bombings, environmental disasters, to financial downturns, crises are Black Swan events (ie “unknown unknowns”) that are both unpredictable AND disastrous. Unfortunately, such catastrophic events are likely to be more common in our VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.