Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?
While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.
Winners of the Singapore Blog Awards with GOH Acting Minister Lawrence Wong
“I’m a blogger. Hear me roar!”
Judging by the response of the crowd at the Singapore Blog Awards 2013 held at Shanghai Dolly, it was clear that blogging was anything but dying/dead!
Courtesy of Quote Fancy
“Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.” – Matthew 7:7
Quoting from the Bible, asking has always been one of the core tenets of success. Time and time again, the people who make it a point to ask (and ask regularly) are the ones who tend to do better in almost any field in life – romance, school, work, social circles, and of course spirituality.
TOMS shoes has one of the most best brand stories ever (source of image)
Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.
Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
“Participation is the new brand.” – Chaordix
“The future of organisations is bringing chaos and order together” – Dee Hock (founder of VISA)
One of the oldest beverages known to man, teas have always held pride of place in many cultures.
All around the world, festive occasions like weddings and birthdays are marked with tea ceremonies. While the English are known to obsess over their afternoon teas, many Asian cultures too have embraced tea as the healthier drink of choice. Numerous innovations like “bubble” teas and fruit teas have made this leafy libation cherished by both young and old.
What is the secret sauce to enduring corporate innovation?
Is it the ability to introduce disruptive technologies? Are smaller companies – also known as emergents – more able to shake the market? What about religion, climate, geography, education, patents or even (gasp) luck?
Ross Dawson
We’re all part of a “global brain”, nodes in a vast interconnected network of humanity.
So says Ross Dawson, author of Getting Results from Crowds. Sharing his perspectives at the recent Crowdsourcing Week here in Singapore, Dawson proclaimed that this ubiquitous connectivity accelerates both openness and creativity, mediated by the social web.
Jack Welch speaks with his fists (courtesy of MinnPost)
Charity begins at home. Likewise, a company’s mission, vision, goals and brand values must start with its employees.
The challenge however is that we’re so fixated with getting the right “message” across to customers, shareholders, and the media that we forget what its like to speak to our team.
Well, Sean Moffitt (above), author of Wikibrands, seem to think so. And he isn’t the only one.
If you’ve followed the news, you would know that Singapore start up Pirate3D (a 3D printer maker) raised a staggering $366,763 from crowd funding platform Kickstarter just 24 hours after being listed! With almost 2,000 backers, the firm has already raised close to $770,000 in total which is way above its $100,000 target.