Author: coolerinsights

Highlights of 2011 with 3 Wishes for 2012

January 1, 2012 • Blog • 1 comment

Courtesy of MarvinTM

2011 has certainly been an impactful year, both literally and metaphorically.

On the international front, environmental disasters like the devastating Tohoku Earthquake and Tsunami and Fukushima Nuclear Plant Fallout has horrified many around the world. The flailing economies of Western nations continues, perpetuated by the EuroZone Debt Crisis while a flicker of hope arises with rising job growth in the US. Major political upheavals have also taken place, with the Arab Spring in Tunisia, Egypt, Libya, and other Mid-East regimes, Myanmar’s longstanding opposition leader Aung San Suu Kyi getting back into politics, and election of former Thai Premier Thaksin’s sister Yingluck Shinawatra as the kingdom’s first female prime minister.

Why Advertising Mishaps Aren’t Funny

December 30, 2011 • Blog • no comments

As I was reading my copy of the daily newspaper yesterday (yes, my family and I are still traditional newspaper readers), a colourful brochure with coupons popped out. As I glanced through its content, I couldn’t help noticing this promotional message which appeared to be a wee bit ironic in my view:

For a start, using a glossy, printed coupon and distributing it on a large scale hardly counts as being environmentally friendly. Free canvas or drawstring bag giveaways are also so common that many of us have more “recyclable” bags than we’ll ever use in our lifetimes. This begs the question of whether these are truly as resource friendly as they claim or just another premium item.

Why Saying Sorry Matters in Business

December 28, 2011 • Public Relations • 1 comment

BP Former CEO Tony Hayward’s Apology came too little too late (courtesy of Infinite Unknown)

Recently, everybody in Singapore has been talking about the spate of SMRT train delays and breakdowns in December. Numerous netizens have called for extreme measures to be taken, including the resignation of the CEO, granting of free rides to commuters, andother actions to be taken.

As an aftermath of the incidents, we learnt that the CEO Saw Phaik Hwa has apologised soon after the incidents. The SMRT Board has also apologised for them, and has commissioned a committee led by NTUC Dy Sec Gen Ong Ye Kung to look into the matter. Separately, the Government is also investigating the incidents as part of a formal Committee Of Inquiry.

The Role of Showmanship in Marketing

December 25, 2011 • Business and Management • no comments

On a recent visit to Takashimaya Shopping Centre for Christmas shopping, my family visited their highly popular basement food mall area looking for gift ideas.

Amidst the festive air, I noticed that there were many stalls offering gourmet food items for sale where the delectable pastries and candies were made ‘live’ by chefs.

Was Steve Jobs the Perfect CEO?

December 23, 2011 • Blog • no comments

As the head honcho leading an organisation, being a good CEO isn’t an easy job. Sure, they’ll probably pay you more (or much much more) than the average salary man down the food chain, but the expectations are often sky high.

For a start, a good CEO has to have vision, ambition and the ability to inspire and motivate the troops. She needs to be great with forging relationships with customers, employees, partners, board members, investors, suppliers, government regulators and other stakeholders. Functioning as a mentor, coach, drill sergeant, and referee, she wears multiple hats depending on whom she speaks to.

This Is How You Achieve Breakthrough Creativity

December 21, 2011 • Business and Management • no comments

Designed by Freepik

Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when you suddenly encounter a flash of brilliance?

How can you be creative if you are working in a role that undervalues creativity, like a lawyer, accountant or a vehicle mechanic?

Does Sex-vertising Really Sell?

December 15, 2011 • Business and Management • 2 comments

Everybody talked about the shirtless Abercrombie & Fitch greeters in 2011 (Courtesy of A&F)

Let’s talk about sex in advertising – one of the longest running meme in the history of ads.

Time and time again, the topic has ignited heated discussion amongst marketers, manufacturers and moralists alike.

Does sex sell? Would a sexy ad have a better chance of grabbing the attention of one’s target audience? Or will it just be too “been there, done that” to have any effect?

Should You Hire the Generalist or the Specialist?

December 13, 2011 • Blog • 1 comment

Should you hire a General (like Cao Cao) or a highly specialised Sniper? (courtesy of Rongwen’s blog)

In the Human Resource function of any organisation, an age-old dilemma commonly exists.

Should a company hire somebody with years of vertical expertise with deep and specialised knowledge in a niche area? Should it instead recruit somebody with horizontal expertise (ie a generalist) who may even hail from an entirely different profession or industry altogether? How about a candidate with a mixture of both horizontal and vertical areas of specialisation?

Celebritize Yourself: A Book Review

December 11, 2011 • Book Reviews, Personal Branding, Public Relations • 1 comment

Images courtesy of Celebritize Yourself

Are you keen to be better known and respected in your field of expertise?

Have you wondered how seemingly ordinary folks – policeman, plumbers, teachers and housewives – have risen to become well known household names?

Why Leaders Should Embrace a Higher Calling

December 9, 2011 • Blog • no comments

Michael Beer (courtesy of Yale Chief Executive Leadership Institute)

To rise above the vagaries of the uncertain economy, what should companies do? How can they manage the wrath of Wall Street and the severe backlash of a liquidity crunch?

Well according to Michael Beer from Harvard Business School, the answer is that companies should embrace a higher purpose. In an excellent podcast from HBR Ideacast, Beer shares some of the characteristics of these firms and the leadership styles that they embody.