Author: coolerinsights

What Do Women and Geezers Have in Common?

November 17, 2010 • Book Reviews • 1 comment

Give up? The answers, according to uber guru Tom Peters and Martha Barletta in their slim volume Trends are oodles of cash, purchasing power and huge influence.

Written in Peters’ no-holds-barred, rant-heavy and straight talking narrative, Trends provides lots of facts, figures and anecdotes to show that women and Baby Boomers are probably the two largest blindspots in the eyes of marketers everywhere. With a steely-eyed determination to tear down age-old prejudices against the “weaker sex” and “old geezers”, Peters and Barletta described how myopic views of catering largely to “White men in the 18 to 44 age group” have resulted in organisations neglecting huge markets worth “trillions of dollars”.

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Blending Interestingness and Intensity

November 9, 2010 • Social Influence • 1 comment

Blending Interestingness and Intensity
Cai Guo Qiang’s artworks are a blend of interestingness with intensity (courtesy of Topical Musings)

Anybody who is plugged into the new world of marketing knows that the centres of gravity have shifted.

With the gradual death of the “hard sell” marketer, consumers are increasingly attracted to a new breed of advocates and influencers.

This new generation of opinion leaders and shapers are found both inside and outside today’s organisations.

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5 Success Lessons from an Alien Species – The Javan Myna

November 7, 2010 • Business and Management • no comments


Singapore’s Most Common Bird – the Javan Mynah (photo by Ong Xin Rui from the Birds of NUS)

That bird above, the Javan Myna (Acridotheres javanicus), is the most common bird species in Singapore. You can see its black feathered wings with dashes of white fluttering everywhere around our island.

The Javan Myna has an amazingly liquid voice that allows it to imitate a range of calls into its repertoire, emanating through its characteristically yellow beak. It nests practically everywhere – on buildings, on trees, in padi fields, in drains, in roofs – and is abundantly successful in almost every habitat.

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Head or Heart? Dilemmas in Management

November 5, 2010 • Blog • no comments


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One of the most difficult and perplexing challenge facing leaders and managers today is the trade-off between using one’s head and one’s heart. Should decisions be made purely on a bottom-line basis, or should they be done in the interests of all stakeholders?

As you would have guessed, there are no easy solutions to this, considering the dynamics of the modern organisation and its multiple demands.

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Divergent and Creative Thinking

October 28, 2010 • Blog • no comments

There are two modes of cognitive reasoning that are universally defined: convergent and divergent thinking.

Convergent thinking is the one that is more frequently employed at work, in schools, and often at home. It is a form of thinking employing deductive reasoning, which looks at bringing together information that is focussed on solving a problem. Often, convergent thinking is useful for situations where a single correct solution exists. Such modes of thinking are commonly employed in scientific, engineering, financial and other analytical fields (like much of Police work).


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Why You Shouldn’t Eat the Marshmallow…Yet

October 25, 2010 • Blog • 2 comments


Don’t eat the marshmallow and get two later! (source)

In an age of utmost convenience, instant replies, and quick fixes, one may be lulled into thinking that whatever’s fast to cook is good to eat. The inconvenient truth, however, is that many of the best things in life do not arrive merely at the snap of one’s fingers.

Rome (Disney or Microsoft) wasn’t built in a day. Similarly, major endeavours take months and years of blood, sweat and tears before arriving at the dizzying heights of success.

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