Is it true that quitters never win and winners never quit?
Well, the answer is no – at least according to Seth Godin, business blogger extraordinaire and prolific author of small “hit ’em hard” books.
Author: coolerinsights
An Example of Family Friendly Marketing
Catering to families can be a highly profitable venture for any consumer facing business. Don’t believe me? Consider the following research commissioned in 2005 by Family Matters! Singapore and MCYS:
– Households with young children collectively spend $1.5 billion annually
– They tend to shop as a family nearly 2/3 of the time
A Pain Removal Solution
Remove Our Pain and We’ll Reward You For it (source)
It often puzzles me why companies and businesses don’t focus on the obvious pain points of their customers. Why do they not listen to the repeated complaints and criticisms that have emerged both online and offline by their regular customers?
Examples of commonly felt “pain” points include the following:
Chief Culture Officer – A Book Review
On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken.
With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.
Why I Love the 3 A’s of Awesome
Neil Paricha – living an awesome life (from The Webby Awards)
Do you know who the man above is?
Well, Neil Pasricha is the son of two Canadian immigrants of South Asian origin, and a 30 something guy who faced some rather big issues in life. His wife divorced him recently, despite him loving her very much, and his best friend committed suicide.
nex – Colossal Cathedral of Consumption
To satisfy my curiosity and to keep in touch with what’s new, hot and happening in Singapore’s suburban towns, my family recently visited nex, the biggest shopping mall at the Northeastern part of Singapore.
Understanding Government 2.0
A view of what Government 2.0 could be (courtesy of ZD Net)
What does Government 2.0 mean? Does it merely entail government agencies embracing the use of multiple social technologies and community platforms? Is it reflective of a more open, engaging and inclusive approach to governance? Or does it epitomise the beginning of active citizenry in all public affairs?
As I’ll be moderating a Gov 2.0 session on ‘Connection’ next week at Govcamp, I thought I should dig in deeper into this topic. For a start, here’s a definition of what Government 2.0 means according to Gartner
From Wet Markets to Web Markets
As my wife and I were having our breakfast and purchasing fresh groceries recently at the Redhill Market, I spotted this interesting signboard from a fish monger in the market. Apparently Pan’s Fish offers fresh fish for sale (the kind you can cook) on its website and you can actually order them via e-commerce.
I believe they must be one of the first wet market stalls to be so proactive in encouraging online ordering. The cool thing is that if you can’t make it during the unearthly wet market opening hours, you can always get your catch of ikan kurau, salmon, mackerel, prawns and more online, 24 by 7.
Now all they need is a blog, a Facebook fan page, and a Twitter account….
Why Do Crowded Buses Still Happen?
One of the most befuddling things I encounter, day after working day as a bus commuter, is this:
Why are the same crowded buses always crowded?
Don’t Lose Your Way (Garmin-Asus A10 Review)
When Alvin from Omy.sg first called me to ask if I’m keen to review a new GPS smartphone from Garmin and Asus, I immediately agreed. After all, I do know of Garmin’s expertise in developing easy to use GPS navigation devices – an ever useful feature whenever you are driving abroad in strange roads around the world (like the one below along California).
