Walter | Cooler Insights

January 7, 2011 • Blog • disabled comments

Want to play a part in shaping how government can better serve you through social technologies? Got a burning desire to change the delivery of essential services? Why not participate in the first ever Singapore GovCamp?

Taking place on 19th Jan (Wed) on NUS Campus, Singapore GovCamp hopes to “connect the Government with the general public and private sector to communicate, collaborate and co-create government citizen services, improving and expanding citizen engagement and empowerment.” Its the first time that such a platform has been mooted so I guess it should be pretty interesting.

Day Trippin’ in Johor Bahru

January 5, 2011 • Blog • 2 comments

In my previous post, I’ve shared how my wife and I decided at the spur of a moment to take a train from Tanjong Pagar to Johor Bahru. Naturally, the train ride itself was an experience in itself. Upon reaching our nearest Northern neighbour, our mission was to explore its newest shopping malls, eat till we burst, indulge in some massage, and shop during the post-Christmas sale (especially for Chinese New Year clothes).

The trip was certainly an eye opener. It revealed how similar yet dissimilar JB is to Singapore. While the shopping malls were every bit as impressive as ours – give or take a couple of years in terms of fashion tastes and trends – what particularly charmed me were the old style kopitiams (coffee shops), hawker centres, and street scapes which can no longer be found in Singapore. Although the roads are more chaotic (and dirty) than the streets here, I love that sense of rusticity and nostalgia in JB.

We were also charmed by the hospitality, warmth and sincerity of the Malaysians working in the service industry there. Their earnestness, proactiveness, and friendly banter made all the difference in our shopping, massaging and eating experience.

Who Should You Hire?

January 3, 2011 • Business and Management • 1 comment

Courtesy of Diverse Connections

One of the key strategies in the Human Resource function of any organisation is to hire the right people at the right price.

While human capital are the most important assets in any organisation, the process of recruitment is often more like a “hit and miss” strategy which usually depend on the following factors…

Rollin’ from Tanjong Pagar to Johor Bahru

January 2, 2011 • Blog • 1 comment

It has been quite some time since my wife and I travelled across the Causeway to Peninsula Malaysia, and we recently decided to embark on a day trip to Johor Bahru. To heighten the novelty of the sojourn, we decided to take a train from the Tanjong Pagar KTM Railway Station and to experience what its like to chug along the old railway line before the station is decommissioned and shifted to Woodlands.

Having trekked along the Bukit Timah Railway on foot, we were curious to feel what its like to be seated in the passenger carriages. It was also an invaluable opportunity to travel along a nostalgic, scenic and heritage rich route winding through the central core of our island. Yes, I must admit that we are quite “sua ku” (mountain tortoise) in this respect as our usual modes of transportation abroad are either by air, by car or by boat.

Here’s a visual account of our journey.

The Science of Excellent Exhibitions

December 30, 2010 • Blog • disabled comments

As the importance of 360 degree immersive marketing grows, companies should consider curating and choreographing experience-rich physical environments in their retail outlets. A good way to do so would be putting up 3D exhibition displays that help to augment and enrich the overall experience of one’s customers.

In this regard, the Singapore Science Centre can be considered one of the leaders of the craft. Attracting more than a million visitors a year, the Science Centre offers education, enrichment and entertainment all under one roof. As part of the PS21 EXCEL Learning Journey, I had the benefit of understanding how the Centre – considered one of the best in the world – goes about creating, developing and implementing an exhibition.

Changi Airport Goes Christmassy

December 28, 2010 • Blog • disabled comments

Royal purple is the colour this Christmas!

As I’ve highlighted in an earlier post three years ago, Singapore’s Changi Airport is well known for embracing experiential and immersive elements in its onsite marketing. Occupying a sprawling complex of buildings covering four terminals, the airport has concertedly marketed and promoted itself not only as a gateway to the world but a retail and dining destination for locals.

Don’t Toy Around With Takashimaya

December 22, 2010 • Blog • 2 comments

Not exactly award winning logo design, but it does the trick!

I’m not a shopaholic and neither is my wife. However, come December each year, we would venture forth to Takashimaya Shopping Centre (anchor tenant of Ngee Ann City) for our annual dose of gifting goodness. There is a certain magic in the way the Japanese retailer lays out its various spaces, tantalising consumers to part with their hard-earned cash in the most delightful way.

Burger King’s Naughty But Nice (For Now)

December 17, 2010 • Blog • disabled comments

Anybody who has followed Burger King’s advertising strategies in recent years would know that it doesn’t shy away from controversy. Embracing an all out assault to shock and awe – moral sensibilities notwithstanding – the popular fast food brand has adopted sexual innuendos and stereotypes both subtle and not so subtle in its advertising around the world.

Examples of its amorous and attention seeking ads include the following:

1) Bikini clad “BK Girls” which were featured in print advertisements…

Author: coolerinsights