Walter | Cooler Insights

How to Manage “Gen Y” Workers

April 25, 2010 • Blog • 2 comments

How are Generation Y (Gen Y) workers perceived in general? What should organisations do to attract and retain Gen Y talents? Are they any different from their older and more senior colleagues?

The answers to these and more were covered in a recent talk organised by the Institute of Advertising Singapore which featured the results of a joint research project between the GMP Group and Temasek Polytechnic. Also known as the Millenial Generation, the term Gen Y refers to the cohort of individuals born from the 1980s and 1990s. In the GMP-TP survey of some 2,610 respondents (including about 567 Gen X-ers and Baby Boomers), they are considered those between 18 to 27 years of age.

Earth Movie Review – Spectacular and Sobering

April 24, 2010 • Blog • 24 comments

Courtesy of Disney Earth Movie

Probably one of the most moving films ever made about the beauty of our planet and the predicament of its creatures, Earth by Directors Alastair Fothergill and Mark Linfield provided spectacular nature and wildlife footages set against the story of three animal families. A re-cut version of the BBC Series Planet Earth, the movie was narrated by Patrick Stewart and set to a stirring soundtrack played by the Berlin Philarmonic.

With breathtaking shots of hundreds of thousands of birds flying in the air, and astounding scenes of school fishes escaping from their aquatic predators, Earth was a visual feast second to none. Here’s a trailer to whet your appetite.

How The World’s Top Companies Create Movements

April 22, 2010 • Content Marketing • 1 comment

Courtesy of Stock Snap

If you want to succeed beyond your wildest dream as an entrepreneur (or an intrapreneur), don’t just create products or services.

Instead, start a movement. Or better yet, create a cult of brand believers.

Garrulous Gourmet Globetrotting with Ian Wright

April 21, 2010 • Blog • 2 comments

At the kind invitation of Belinda Ang of MS&L, I had the privilege of attending a Discovery Travel & Living event (co-sponsored by Starhub) featuring the hilarious Ian Wright. For those of you who don’t know Ian, he is well known for being one of the most travelled man in the world, exploring far flung places like Siberia, Syria, Venezuela, Cuba and Okinawa of Japan. Here’s a preview of his misadventures in freezing cold Siberia:

Do check out his television show Ian Wright: Out of Bounds, which will be premiering every Thursday at 9 pm from 20th May onwards on Starhub’s Disovery Travel & Living.

The Four Greatest Emotions of the Heart

April 19, 2010 • Personal Branding • 4 comments

What emotion is she displaying here? (Designed by Freepik)

As a fairly prosaic person who thinks more than he feels, I am not naturally given to bursts of extreme joy, anger or sorrow.

Adopting a rather Zen-like philosophy in life, I try to stick to the middle path. If a particularly contentious issue comes my way, I normally try to resolve it in the most amicable and least conflicting manner.

Who Says Blogging Is Easy?

April 17, 2010 • Blog • 3 comments

If you think your job is hard, wait till you try theirs! (Courtesy of College Life)

One of the most misunderstood concepts in social media content generation is that it is easy.

All it takes is just a couple of minutes (or perhaps an hour or so) of your time each day, and voila! Another insightful/interesting/ingenious work of art is published or uploaded, ready to be savoured by the world.

The 5 Top Marketing Jobs In The Social Age

April 15, 2010 • Content Marketing • disabled comments

A good storyteller (like JK Rowling) makes a great marketer (Courtesy of tutor2u.net)

All this talk about conversational marketing, social media marketing, Word Of Mouth (WOM), and the spread of ideas can be boiled down to a few things.

One, the old ways of doing things are no longer relevant.

Beyond Buzz by Lois Kelly (A Book Review)

April 12, 2010 • Book Reviews • disabled comments

What is the best way to make conversational marketing work?

How does one embrace the lofty ideals espoused by the Cluetrain Manifesto?

Appointing Customer Champions

April 7, 2010 • Blog • disabled comments

Make customer advocacy the pinnacle of your business (courtesy of MIT Sloan Management Review)

Anybody who has been in the field of marketing would be familiar with the term customer champion. However, few have truly understood what it means in the context of today’s organisation.

Being an advocate for customers doesn’t merely mean spending all your days (and nights) at your client’s offices, or conducting an endless round of surveys, focus groups and tea sessions. It isn’t just about understanding what customers want and desperately trying to fit one’s products and services into that itty bitty space called “consumer desire”.

Author: coolerinsights