In the age of social and digital media, your ultimate goal is to create a business that others will share freely about. That in a nutshell is what Word Of Mouth is all about.
But how can you increase the shareability of your business? What techniques can you use to improve Word Of Mouth for your business?
Statue of Walt Disney and his most famous creation (couresy of Michael Sult)
“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.” – Bill Capodali and Lynn Jackson
Anybody who is into the world of entertainment knows how omnipresent the Disney brand has grown to be.
As a museum and heritage buff who is also a geek at heart, I am pretty excited about this latest campaign by HP to build an online virtual museum of technology. They are looking for photographs and stories of old, outdated equipment that used to occupy a place in our hearts – a typewriter which has outlived its usefulness but not sentimental value, outmoded computers (anybody remember the old Apple II?) or perhaps even handheld games like the old Game and Watch which we loved.
The great thing is that you can stand a chance to win these droolsome prizes!
Courtesy of Fortune
The situation was tense. Time was truly of the essence.
A Nordstrom housekeeping staff at Connecticut found a customer bag together with her receipt and flight itinerary in the parking lot…
Located in the picturesque Hahndorf area just a short drive away from Adelaide in South Australia, Beerenberg Farm is a delightful strawberry farm which is a favourite haunt for lovers of that red and juicy fruit. Other than allowing tourists like us to pick strawberries and taste them out in the fields, it also offers lots of items like jams, chutneys, dried fruits, nuts and other products for sale. What’s cool is that this farm is also quite social media savvy, with a facebook page, youtube channel, flickr page and a link to a website offering cooking tips and recipes.
Striking a pose in front of the Strawberry shopfront.
In the hyper-competitive world of marketing and sales, it isn’t sufficient just to push out an ad or a sales letter and hope and pray for a response.
Consumers and corporate buyers are increasingly spoilt for choice. Selling based on price alone is no longer sustainable in the long haul.
International Museum Day or more affectionately IMD’09 is upon us yet again. This year’s nine-day celebration revolves around the theme of ‘Holiday Fun at Home’ and features 40 activities that promises lots of sensory pleasures for children of all ages. Specially catering to kids and families, it features a wonderful smorgasbord of entertaining yet enriching activities specially designed to pique the sense of wonder and curiosity of your little ones.
Even as I write, a couple of exciting programmes and events are already ongoing. Do check out Yesterday.sg to keep updated on what’s happening at our museums this year. Read all about Singapore’s last leopard, participate in the various children’s programmes at our national museums, or take note of the blow by blow account of what you can do in a week. Some of the cool stuff you can do this year include meeting Phua Chu Kang and his family at the Singapore City Gallery, learn about environmental sustainability at the Marina Barrage and Newater Visitor Centre, or reliving the genius and artistry of the legendary Renaissance artist cum inventor Leonard da Vinci!
Is social media marketing just a myth? (courtesy of Snap Trends)
I love dabbling in social media in its various forms, be it blogging, facebooking, twittering, youtubing (occasionally), plurking and flickring.
Digital conversations are addictive, and I can spend an entire day just reading blogs, following tweets, retweeting, commenting on facebook photographs, chatting on MSN, uploading photographs on Flickr and so on.
Located off the Murray River just an hour away from Adelaide, Dundee Wildlife Park is a charming little old-school zoo focusing primarily on native Australian birds, reptiles and animals. A boutique-sized establishment catering largely to families and kids, it occupies a fairly small area and can be easily covered in an hour and a half (or less). This privately-owned establishment includes a restaurant and hotel too, so one can literally eat and sleep with the animals (ala Doctor Dolittle). As this was the first wildlife park that my family and I visited, Ethan was naturally all excited about it.
The theme for this visit? “Food Glorious Food!” and you will see why as we go on.
Looking fairly nondescript, with a simple and disarming facade, Dundee Wildlife Park was quite a “no-frills” park although prices are not exactly cheap at $10 per adult and $7 per kid.
Courtesy of AZ Quotes
“People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar
This quote from the legendary sales guru Zig Ziglar aptly describes the world of marketing, where it is vital to reach the heart in order to generate a buying response.
While the rational part of us would sort through the price, features, and logical needs we have for a particular product or service, it is the emotional part – the feelings, benefits, wants and beliefs – which determine the purchase decision.
