What was the greatest company or brand story you’ve ever heard? Why were you enchanted by it?
Since time immemorial, mankind has always relied on stories to transmit information, values and ideas from generation to generation.
Author: coolerinsights
Sexy Selling in Less than 10 Words
If this outdoor advertisement doesn’t catch your eye, I suppose nothing else will. No prizes for guessing what product they are pushing for! What’s more interesting though is how a seemingly simple advertisement like this follows the age-old rule of AIDA. In advertising parlance, this means Attention, Interest, Desire and Action.
1) Attention – Obviously a headline like this written in bright red on a yellow background catches one’s attention. The sentence is also provocative and uses one of the most attention grabbing word in the world (not sex but) – love.
2) Interest – In this case, the same headline also helps to stir one’s interest by using the phrase of “Making Love” and “Doing It…” which piques one’s curiosity.
3) Desire – Instilling desire (in those who are already naturally inclined) is done by weaving in words like “Longer” and “Try” which are positive building words. In other words, you can have your cake and eat it too.
4) Action – This of course is where the rubber hits the road (no pun intended), and the call for action is conveyed through the word “SMS ‘Try’ 1800 711 711”. When one is outdoors without access to the internet or pen and paper, the fastest way to do so is through SMS. And the sensitivity of the subject is such that people will probably find it easier not to have to speak to a ‘live’ person about wanting to “do it longer”!
Fresh Food Galore at Central Market
Celebrating its 140th year in business, Adelaide’s Central Market is located between Grote and Gouger Streets, which is between Victoria Square and the Adelaide Chinatown neighbourhood. Like Melbourne’s Queen Victoria Market, it boasts of a wide selection of fresh daily produce like fruits, vegetables, meats, seafood, cheeses, candies and lots of other goodies. While the market seemed to be slightly smaller than the Victoria Market, it does appear to have fresher and slightly more affordable produce which hail from the sprawling South Australian rural countryside.
Apparently, the market is so distinctive as a tourist destination in the city of Adelaide that there are tours which you can book to learn more about its history, stories, sights, sounds and scents! As usual, any visit to an Australian market is a feast for the senses in more ways than one.
First, a photo opportunity outside the entrance featuring Ethan and I.
Viral and Buzz Marketing the Burger King Way
Courtesy of viralblog.com
Humour works in advertising. It grabs your attention, makes you laugh, and gives you a nice endorphin rush.
It also makes you more positively inclined towards a particular brand, especially if its cleverly done without trying too hard. In fact, some commercials can be even more entertaining than comedy shows on television!
Happening Hahndorf
Just a short 30 minutes drive away from Adelaide in South Australia, Hahndorf is a charming and idyllic little town imbued with historic German influences. Surrounded by picturesque farms (like the Beerenberg Strawberry Farm) and post-card perfect landscapes, Hahndorf offers a perfect blend of rusticity and authenticity in a suburban paradise. Considered as a leading tourist town in the Adelaide Hills region, Hahndorf appealed to one’s sense of nostalgia and longing for a simpler and pleasure-filled life in a bucolic Bavarian setting.
The colours of autumn were fully evident in April, tinting the landscape with glorious shades of red, orange and yellow.
Why I Think Obama’s Cairo Speech is Great
I just watched the above speech made by President Barack Obama of the United States in Cairo (you can find the full text here if you prefer to read it) and was rather impressed by how Obama, one of the most eloquent and impressive political orator in this present age, managed to up the ante yet again. There has been numerous analyses of the political content of his speech so I shall not go there. What I am more interested instead is in the masterful way in which he embraced the art and craft of monumental speech making. Here are some perspectives on what we can learn from Obama’s speech which may be useful to bear in mind if we ever address a crowd or are tasked to draft a speech for somebody who will be doing so.
1) Rigorous Research. The first point in monumental speech making is to ensure that one’s facts and figures are in place. An example was this section made on the achievements of Islamic inventors and artists which contributed towards our progress:
Three Ways To Generate Word Of Mouth
In the age of social and digital media, your ultimate goal is to create a business that others will share freely about. That in a nutshell is what Word Of Mouth is all about.
But how can you increase the shareability of your business? What techniques can you use to improve Word Of Mouth for your business?
How Disney Became the World’s Largest Entertainment Empire
Statue of Walt Disney and his most famous creation (couresy of Michael Sult)
“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.” – Bill Capodali and Lynn Jackson
Anybody who is into the world of entertainment knows how omnipresent the Disney brand has grown to be.
Build a Virtual Museum and Win Awesome Prizes
As a museum and heritage buff who is also a geek at heart, I am pretty excited about this latest campaign by HP to build an online virtual museum of technology. They are looking for photographs and stories of old, outdated equipment that used to occupy a place in our hearts – a typewriter which has outlived its usefulness but not sentimental value, outmoded computers (anybody remember the old Apple II?) or perhaps even handheld games like the old Game and Watch which we loved.
The great thing is that you can stand a chance to win these droolsome prizes!
Why Nordstrom is America’s #1 Retailer in Customer Experience
The situation was tense. Time was truly of the essence.
A Nordstrom housekeeping staff at Connecticut found a customer bag together with her receipt and flight itinerary in the parking lot…