Walter | Cooler Insights

Green Marketing: Sustainable Packaging Strategies for Eco-Friendly Branding

November 17, 2023 • Business and Management • no comments

Sustainability is at the forefront of everyone’s mind nowadays. Consumers look for it when they’re considering which brands to choose from. Increasingly, more customers are showing interest in brands that choose sustainable practices over boosting a bottom line.

While there are countless ways in which a business can improve its marketing to be more eco-friendly, one of the easiest and most effective is to make the switch to sustainable packaging options. Exploring innovative ways to reduce your company’s environmental impact while enhancing brand identity is a win for everyone.

Why Building Consumer Trust Is Crucial for Long-Term Business Success

November 17, 2023 • Content Marketing • 3 comments

Would you rather give your money to someone you trust or a stranger? Most people prefer to spend their hard-earned money with trustworthy sources. Building consumer trust with clients is crucial to long-term business success.

November 7, 2023 • Social Influence • 5 comments

Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.

How to Build a Billion Dollar Unicorn Company

November 3, 2023 • Business and Management, Content Marketing • 1 comment

Direct-to-consumer brands are disrupting traditional brands like never before. Also called unicorns, these billion-dollar brands rule the consumer landscape.

From Warby Parker, Dollar Shave Club, and Bonobos, to Casper, Glossier, ThirdLove and eSalon, these digitally-native upstarts are grabbing huge chunks of market share from incumbents.

Thinking Outside the Box: Unconventional Marketing Strategies to Woo Customers

October 25, 2023 • Content Marketing • 2 comments

Being competitive as a business owner is nothing new, but the business landscape has unapologetically changed over the years.

Standing out from the crowd is more critical than ever, whether you have a brick-and-mortar business or a strictly digital company.

How to Efficiently Manage Operations in a Mid-Level Business: Techniques for Streamlining Processes

October 22, 2023 • Business and Management • 3 comments

Managing mid-level business operations is challenging. Many medium-sized companies don’t have the resources of a huge enterprise but still need comprehensive processes to keep things running smoothly.

To avoid bottlenecks and breakdowns in communication, management must keep everyone on the same page and strive for efficiency.