Congratulations on keeping your restaurant thriving in this day and age! You deserve a prize for your resilience and grit.
Becoming a restaurateur is no easy feat. The effort and financial investment involved in getting your dream from conception to realization, along with the unique challenges of day-to-day operations, means only the most determined will be able to establish a successful business.
Keen to start a small business but unsure what you should do?
You’re not alone. Every year thousands of people make the leap from working in a job to becoming entrepreneurs.
Do you find it difficult to get along with certain people? Wonder why some folks are so hotheaded or easily distracted, while others prefer to do nothing?
Enter the wild — and wacky — world of human behaviours!
Sales and marketing funnels are all the rage these days. Building an effective one, however, requires you to ask the right questions.
Comprising a sequence of content types and channels — ads, posts, landing pages, emails, and auto-responders — sales funnels can help you to optimize your digital marketing results.
Sustainability is at the forefront of everyone’s mind nowadays. Consumers look for it when they’re considering which brands to choose from. Increasingly, more customers are showing interest in brands that choose sustainable practices over boosting a bottom line.
While there are countless ways in which a business can improve its marketing to be more eco-friendly, one of the easiest and most effective is to make the switch to sustainable packaging options. Exploring innovative ways to reduce your company’s environmental impact while enhancing brand identity is a win for everyone.
Would you rather give your money to someone you trust or a stranger? Most people prefer to spend their hard-earned money with trustworthy sources. Building consumer trust with clients is crucial to long-term business success.
Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.
Do you know that up to 96.7 percent of your website visitors are NOT ready to buy? Or that a prospect needs to hear from you at least 7 times before they’d buy (aka the Rule of 7)?
Given these sobering statistics, it makes sense to consider investing in Facebook retargeting (or remarketing) ads.
Direct-to-consumer brands are disrupting traditional brands like never before. Also called unicorns, these billion-dollar brands rule the consumer landscape.
From Warby Parker, Dollar Shave Club, and Bonobos, to Casper, Glossier, ThirdLove and eSalon, these digitally-native upstarts are grabbing huge chunks of market share from incumbents.
Being competitive as a business owner is nothing new, but the business landscape has unapologetically changed over the years.
Standing out from the crowd is more critical than ever, whether you have a brick-and-mortar business or a strictly digital company.