Everybody is on social media these days.
Facebook, Twitter, Instagram, LinkedIn, Google Plus, Pinterest, YouTube, SnapChat… The list goes on.
Author: coolerinsights
The $100 Startup [Book Review]
How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket?
The answer to both questions is yes. At least according to Chris Guillebeau, author of The $100 Startup.
How To Build Your Personal Brand Through Content Marketing
Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?
If so, what are you doing to build your personal brand?
I know I know. You already have a day job. You are already busting your guts for your company.
How can you possibly have any bandwidth to build your personal brand using content?
Native Advertising: What You Need To Know
What is native advertising or native ads? How can content marketers make use of native ads?
First and foremost, native advertising is fast growing.
In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
7 dimensions of a world class brand
Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? How do they leapfrog their competition despite operating in hyper-competitive markets?
The answer lies in the power of their brand essence. This is defined by Brand Focus as follows:
“Brand essence is the single most compelling thing we can say about the brand that differentiates it from competitor brands as perceived by the consumer. The most powerful brand essences are rooted in a fundamental consumer need.”
How FAQs can rock your content marketing
Photo by photosteve101
Imagine that you are working feverishly on a document. Suddenly, the programme you are using shuts down, apparently without any rhyme or reason.
Aargh! What should you do?
My dreams and wishes for Singapore’s 50th birthday
Courtesy of NDP2015
This long weekend, Singaporeans and residents will celebrate our country’s 50th birthday in grand fashion. Decked in our finest red and white splendour, many of us will literally and metaphorically paint the town red – and white.
The National Day Parade to be held at the Padang tomorrow evening will boast a glorious display of our military and civilian might, with breathtaking fireworks that are unprecedented. Multitudes of Singaporeans, residents and tourists alike will join in the spectacular celebration around the Marina Bay area.
Numerous parties, community events, and other #SG50 extravaganzas will also be held around the island. They will be graced by politicians, personalities and celebrities, and attended by people from all walks of life.
How the world’s leaders influence us to believe
Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?
Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.
How to prevent yourself from dying a slow death
Image from ahhh_poetry
Have you heard the story of the frog in a boiling pot?
Well, if you drop a live frog into a boiling pot of water, it would immediately leap out and save its life. If, however, our webbed protagonist sits comfortably in a pot of room temperature water which is slowly heated up, it would be slowly boiled to death.
Frog legs, anyone?
This book brought tears of sweet nostalgia to my eyes
Do you know that Dhoby Ghaut, which means “washing place”, got its name from dhobis or laundry men who plied their trade there?
Or that dead pigs could sometimes be seen floating along the river near Queenstown back in the 60s?