Author: coolerinsights

8 Marketing Lessons from Star Wars: The Force Awakens

July 22, 2015 • Content Marketing • 3 comments

Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)

18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.

Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.

7 Time Habits of Highly Effective People

July 19, 2015 • Personal Branding • no comments

Time and money often go together (courtesy of EarthWalk)

By now, you ought to know that time is the most precious resource of all.

Every one of us have only 24 hours a day, 7 days a week, and 365 days a year. This universal rule applies regardless of our station in life. How we make use of our time determines our happiness and success in life.

July 16, 2015 • Content Marketing • no comments

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?

Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.

10 Steps to Reinventing You

July 12, 2015 • Personal Branding • no comments

Dorie Clark wants to reinvent you (image via HBR Facebook)

You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.

Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.

What should you do under these circumstances?

July 8, 2015 • Social Influence • 3 comments

Image from Bottle Uncorked

What is the best way for companies to harness the power of social influence?

Is it in having a beautifully designed and SEO ready website? Nah. Everybody would already have done it, one way or another.

Managing the 4 Types of Communication Crises

July 5, 2015 • Public Relations • 3 comments

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially online?

Well, it really depends on the circumstances. As the saying goes, having the best hammer doesn’t mean that every problem is a nail. Similarly, managing communication crises requires you to first diagnose the cause and effect of the issue before prescribing the right public relations strategy.

The day I said goodbye to my car

June 30, 2015 • Blog, Personal Branding • 15 comments

Goodbye Nissan Sunny! You have served us well.

Today is the first day that my family is living without a car, after 16 years of owning and driving one.

Our blue Nissan Sunny has served us well over the past 10 years that it has been with us. However, we have decided that we will not be renewing its expiring Certificate Of Entitlement (COE) for our vehicle, nor to purchase either a new or second hand car. As required by Singapore law, we have scrapped the car at a scrap yard.

NTUC wants to make you a future leader. Here’s how…

June 28, 2015 • Business and Management • 1 comment

Calling all Professionals, Managers and Executives (PMEs)! The National Trades Union Congress (NTUC) wants to make you a better leader.

Happening 24 July 2015 (Friday) at NTUC Centre from 8 am to 7 pm, the Future Leaders Summit 2015 is the union movement’s effort to cater to the growing numbers of PMEs in its membership. Through the event, NTUC hopes to equip PMEs with leadership skills designed for the fast moving digital age.

Go Glass Free with Hirocon Contact Lens

June 21, 2015 • Blog • 2 comments

Sponsored Post

You know one of the problems of being a moderately myopic man in his mid 40s?

Yep. You get hit by both myopia (short-sightedness) and presbyopia (long-sightedness). This double visual whammy usually means that you have three choices:

June 18, 2015 • Content Marketing • no comments

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.