Author: coolerinsights

My dreams and wishes for Singapore’s 50th birthday

August 8, 2015 Blog 1 comment

Singapore National Day Parade 2015

Courtesy of NDP2015

This long weekend, Singaporeans and residents will celebrate our country’s 50th birthday in grand fashion. Decked in our finest red and white splendour, many of us will literally and metaphorically paint the town red – and white.

The National Day Parade to be held at the Padang tomorrow evening will boast a glorious display of our military and civilian might, with breathtaking fireworks that are unprecedented. Multitudes of Singaporeans, residents and tourists alike will join in the spectacular celebration around the Marina Bay area.

Numerous parties, community events, and other #SG50 extravaganzas will also be held around the island. They will be graced by politicians, personalities and celebrities, and attended by people from all walks of life.


How the world’s leaders influence us to believe

August 4, 2015 Social Influence no comments

Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?

Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.


8 Marketing Lessons from Star Wars: The Force Awakens

July 22, 2015 Content Marketing 3 comments

Star Wars The Force Awakens

Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)

18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.

Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.