Author: coolerinsights

Savouring Gaia

July 6, 2014 Blog no comments

What do you get when you combine exquisitely prepared Italian cuisine with nature-inspired imagination?

Inspired by the ancient Greek word Gaea which means “Mother Earth”, Gaia Ristorante and Bar is located at the Goodwood Park Hotel. Infusing natural elements in the aesthetics of its decor and food, the venue houses a martini bar, dining rooms of various configurations and an inner courtyard dining room decked to resemble a garden. Lush and luxuriant, Gaia features plush leather booth seats, elegantly comfortable arm chairs and a glass-enclosed wine cellar cum private room that seats 10.


Lessons from Sports in Social Media

July 4, 2014 Content Marketing no comments


All eyes will be on Neymar tonight (courtesy of Happy Holidays 2014)

Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.

Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.


Living in the Age of Context

July 2, 2014 Social Influence 2 comments

living-in-the-age-of-context
Shel Israel and Robert Scoble (courtesy of Thomas Hawk)

What are the greatest forces shaping our tech-enabled lives? Give up?

Well, why not ask social media “godfathers” Robert Scoble and Shel Israel? Authors of the legendary book Naked Conversations (aka the book which got me hooked on blogging), the two gentlemen got together with Mitch Joel on his podcast to talk about their recent book Age of Context.


7 Ways To Write And Communicate Clearly

June 18, 2014 Public Relations no comments

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Communicating clearly is a constant pain for publicists like us. If we do it well, nobody is going to say a thing. If we botch it up, however…

Just yesterday, our Prime Minister Lee Hsien Loong posted on Facebook about the ongoing need for public officers to communicate more clearly to the public. He shared a link from The Irish Times which described how Apple’s “lost its way with words” in a recent employment ad using “gibberish”.