How are peak leaders developed? What differentiates a superstar CEO like Jack Welch from other less extraordinary leaders?
The answer, according to bestselling author John C. Maxwell, lies in The 5 Levels of Leadership.
Author: coolerinsights
Ctrl Alt Delete: Book Review
What will the future of your business be like? More importantly, what will your life be like then?
Armed with a digital crystal ball, renowned marketing podcaster and president of global digital marketing agency Mirum Mitch Joel shared his thoughts on this in his book Ctrl Alt Delete.
Buyology – Truth and Lies About Why We Buy
Imagine that you are a smoker. You pick up a pack of cigarettes.
On the front of the pack are gory images – a hemorrhaged brain, blackened lungs, deformed baby, ugly cancerous growth – coupled with stern admonitions like “SMOKING KILLS”.
How would you react to these gruesome warnings?
Why Branding Means Sweating The Small Stuff
Marketing – and branding – is all about the little things (courtesy of Allographics)
Since time immemorial, marketers are obsessed with the “Big Idea”.
Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
Reflections from The Alchemist
“For where your treasure is, there your heart will be also.” – Matthew 6:21
As a business blogger, I don’t often read fiction. However, I couldn’t resist picking up Paulo Coelho’s mega-bestseller The Alchemist after hearing so much about it from friends.
Why No Service (Or Self-Service) May Be The Best Service
What is fabulous service? How do you define a “delightful experience”?
To many, an exceptional encounter is a heroic one, epitomised by a smiling human being who jumps through flaming hoops to provide memorable encounters.
Are Our Kids Facing Facebook Fatigue?
Courtesy of uknowkids.com
Teens are leaving Facebook in droves. Well, at least according to this recent report on US teenagers.
Citing data from Piper Jaffray’s “Taking Stock with Teens” survey, the article highlighted the following:
Life in the Social Era
Image courtesy of Fedobe
In the age of social media, life becomes a spectator sport. The only difference is that we’re both the athlete and the audience in this arena.
Meals, shopping trips, holidays, and events become Instagram, Flickr or YouTube moments. Daily murmurs are framed on Facebook while fleeting thoughts (in 140 characters or less) are immortalised on Twitter. The more verbose (like yours truly) would seek the solace of blogs, documenting their thoughts in detail.
Why We Need to Dive More Deeply
Uncover untold treasures by diving more deeply (courtesy of Daily Mail)
“If it’s not all on one page, I’m not going to read it.”
“Hey, is there a 2 minute video to show me how it’s done?”
Why Good Entrepreneurs Are Like Scientists
Imagine that you’re an entrepreneur tasked to start a new business. Or perhaps launch a new product.
How would you go about doing it?