Lately, I’ve been perplexed by a paradox in the world of social networks and online influence:
Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online?
Author: coolerinsights
Relive the Glorious Past at Singapore HeritageFest
Join in the heritage party this July!
Celebrating its 9th year at 9 heartland malls, 2 satellite hubs and lots of other places, Singapore HeritageFest 2012 serves you a yummy spread of heritage goodies across the island. With the theme Recollect, Reflect and Reconnect, the National Heritage Board’s annual extravaganza promises lots of activities that tug at the heartstrings while bringing back fond memories of yesteryear.
Indulge your lust for a blast from the past! From batik to dance to cinemas to traditional toys to food (we’re Singaporeans after all), feast on the good old days at our heartlands. Embark on a heritage walk at Tiong Bahru, enjoy traditional Indian dance performances at Hougang Mall, learn the intricacies of Peranakan beadwork at 112 Katong, or go moist-eyed with nostalgia as legendary storyteller Lee Dai Soh shares his timeless craft.
Super Heroes of Singapore’s Blogosphere
Winners of the Singapore Blog Awards posing with GOH Minister Heng Swee Keat and VIPs from SPH
Donning “superhero” outfits and “larger than life” persona, bloggers of all stripes, shapes and styles congregated at the Singapore Flyer’s Food Trail yesterday afternoon for some hot, sweaty fun at the 5th Singapore Blog Awards. Organised every year by the tireless team from Omy.sg, the ceremony has grown from year to year, attracting social media mavens and sponsors across an ever growing list of categories.
Like in previous years, I was privileged to be a judge helping to seive out the best from amongst the good. It ain’t easy, I assure you! Competition is stiff and I am very heartened by the sheer effort and energy put in by the various contesting bloggers. In any case, congrats to all participants of the awards – you guys are all winners in your own ways!
Rubies in the Orchard: Book Review
Serial entrepreneur and billionaire Lynda Resnick’s book “Rubies in the Orchard” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Part autobiography and part business book, the highly readable tome chronicled how Lynda rose from rags to riches and deployed her marketing smarts to seed and grow four highly successful businesses.
Written in a witty and conversational fashion, Rubies in the Orchard presents an in-depth glimpse into four very different industries. In the section on Teleflora, Lynda described how marketing is “all about listening. You want to be the equivalent of a good friend”. She then described how an attribute can be a Unique Selling Proposition (USP) based on the following:
Four Ways to Boost Innovation
Courtesy of Innovation Group
We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.
The result? Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media.
Are Your Brand and Corporate Values Aligned?
What Personality is Your Brand? (courtesy of Me, Myself and Ashlea)
Like individuals, brands have values and personality. According to Branding Strategy Insider, these are often derived from a combination of the following:
a) The personality and values of the organisation’s founder
Embrace the 9 Rules of Self Discipline
Ever wondered why some people seem to have it all made while others simply drift by?
What is the difference between successful CEOs, political and religious leaders, and the rest of us who may lead more mundane and ordinary lives?
The secret, according to motivational speaker and author Brian Tracy, is that successful people run their lives according to the principles of self-discipline.
The 7 Triggers of Fascination
Why do certain marketing messages attract our attention while others leave us cold?
Thanks to a fascinating podcast by Derek Halpern of the Social Triggers website, I managed to uncover the answer.
Implementation 101
Source of image
In a world inundated by social networks, ideas are plentiful. Just google any topic and you’ll find truckloads of tips and thoughts. There are a plethora of experts out there who are willing to give you lots of free help.
Including…ahem… yours truly. 🙂
Coke & McDonald’s Join Hands for 2012 Olympics
Bloggers posing for the camera with Tiffany Goh from Coke
Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses.
