Is it true that quitters never win and winners never quit?
Well, the answer is no – at least according to Seth Godin, business blogger extraordinaire and prolific author of small “hit ’em hard” books.
Posts Under: Book Reviews
Freakonomics is Freaky Fun!
Want to know why drug dealers live with their mothers?
Curious to uncover what dishonest schoolteachers and sumo wrestlers have in common?
What Do Women and Geezers Have in Common?
Give up? The answers, according to uber guru Tom Peters and Martha Barletta in their slim volume Trends are oodles of cash, purchasing power and huge influence.
Written in Peters’ no-holds-barred, rant-heavy and straight talking narrative, Trends provides lots of facts, figures and anecdotes to show that women and Baby Boomers are probably the two largest blindspots in the eyes of marketers everywhere. With a steely-eyed determination to tear down age-old prejudices against the “weaker sex” and “old geezers”, Peters and Barletta described how myopic views of catering largely to “White men in the 18 to 44 age group” have resulted in organisations neglecting huge markets worth “trillions of dollars”.
Outliers – The Story of Success (Book Review)
What is the secret to outstanding performance in any field? What makes world class musicians, athletes and scientists different from the rest of us?
In a similar vein to earlier titles like The Tipping Point and Blink, acclaimed nonfiction writer Malcolm Gladwell spins a fascinating tale on what made people remarkable in Outliers – The Story of Success.
The Push of Psychological Sways
Written in a style reminiscent of Malcolm Gladwell, “Sway – The Irresistible Pull of Irrational Behaviour” by Ori and Rom Brafman explores how seemingly irrelevant psychological influences impact human decisions. Peppered with anecdotes and experiments from social psychology, behavioural economics and organisational behaviour, Sway tells us why much of our decision making is more often subjective than objective.
Citing fascinating examples from the Israeli Army, US’s Supreme Court, Who Wants To Be a Millionaire, and the anthropological fraud known as the “Piltdown Man“, the Brafman brothers’ weave a compelling narrative in the slim volume. Backed by scientific research, the case studies help to illustrate various psychological phenomena throughout the book. They include:
Can You Make Money from FREE?
Well, apparently Chris Anderson, author of New York Times bestseller The Long Tail and editor-in-chief of WIRED magazine, seems to think so. Moreover, you can still make a decent living out of it.
In his book, FREE: The Future of a Radical Price (which you download completely for FREE though I have the paid paper version), Anderson shared that charging people $0.00 for goods and services can only be possible primarily through cross-subsidies. These could take the following routes:
The Promise and Peril of Starbucks
Taylor Clark doesn’t like Starbucks. However, he does patronise its outlets. Apparently he is not alone, as there are many who publicly profess their distaste for Starbucks’ “almost burnt” brew while still swarming towards their outlet.
That in a nutshell is the premise behind the book “Starbucked” authored by Clark, a Portland-based journalist who appears to have more than a little caffeinated chip on his shoulder while appearing to be balanced in his authorship. Unlike the more glowing titles featuring the world’s most famous purveyor of coffee as experience, Clark squarely places both the pros and the cons of the cafe behemoth in his book.
Beyond Buzz by Lois Kelly (A Book Review)
What is the best way to make conversational marketing work?
How does one embrace the lofty ideals espoused by the Cluetrain Manifesto?
Making Money from Minority Markets
Courtesy of Christopher Pattberg
Considered one of the most multi-cultural country in the world, the United States of America has one of the world’s most culturally and ethnically diverse population. Presently, it has some 305 million people out of whom 68% are non-Hispanic whites, 15% are Hispanics, 12% are blacks and 5% Asian American.
While white Americans currently dominate the American marketplace, some of the country’s most profitable segments actually hail from the other segments. Projections by the Census Bureau show that by 2050 when the US population grows to about 439 million, non-Hispanic Caucasians will only make up 46% of the country’s population. By then, the population of Hispanics (the fastest growing group) will swell to 30%, with blacks growing to 15% and Asian Americans swelling to 9%.
Why Looks and Beauty Matter
Does being beautiful and handsome give you a head start in life?
Well, despite what should have been a fairer and more equal world, the ugly truth is that looks still matter. At least according to Beauty Bias – Discrimination and Social Power authored by sociologist Bonnie Berry.