Posts Under: Book Reviews

David and Goliath: Book Review

March 5, 2014 Book Reviews 2 comments

 

David and Goliath by Malcolm Gladwell

Why do underdogs triumph over mightier enemies? How does one turn a weakness into a strength?

In yet another entertaining trip of the intellect, Malcolm Gladwell’s latest volume David and Goliath tackles perennial paradoxes with much aplomb. Written in his usual captivating prose, Gladwell’s book – subtitled Underdogs, Misfits and the Art of Battling Giants – provides one with much food for thought while challenging conventional wisdom.


To Sell Is Human: Book Review

August 7, 2013 Book Reviews 1 comment

Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer?

Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by bestselling author Daniel H. Pink scores. Interspersed with charming anecdotes on septuagenarian Fuller Brush salesperson Norman Hall (Pink’s unsung hero who was the last such salesperson), To Sell Is Human is neatly divided into three parts.


Customer Sense: Book Review

July 10, 2013 Book Reviews disabled comments

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.