Marketing – and branding – is all about the little things (courtesy of Allographics)
Since time immemorial, marketers are obsessed with the “Big Idea”.
Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
What is fabulous service? How do you define a “delightful experience”?
To many, an exceptional encounter is a heroic one, epitomised by a smiling human being who jumps through flaming hoops to provide memorable encounters.
You don’t have to be a mad scientist to benefit from experiments (courtesy of Cliparts.co)
Imagine that you’re an entrepreneur tasked to start a new business. Or perhaps launch a new product.
How would you go about doing it?
Courtesy of Halogen Foundation Singapore
Life is challenging for youths these days. With growing competition in so many dimensions, they need to rise beyond school smarts to have a fighting chance of success in their latter years.
This is where programmes like BizAcademy comes in.
Courtesy of Blanco River Lodge
How do you distinguish between work and play? Are they really that different?
Consider this:
What is the secret sauce to enduring corporate innovation?
Is it the ability to introduce disruptive technologies? Are smaller companies – also known as emergents – more able to shake the market? What about religion, climate, geography, education, patents or even (gasp) luck?
Jacqueline Tan, founder and general manager of Nothing But Green
Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food and more – it offers both onsite and online shopping to cater to environmentally conscious consumers.
Guided by the philosophy that “every small thing we do can save the world”, the outlet’s deli uses fresh organic ingredients in all its dishes and serves meals that suit most dietary requirements. Items on its menu include sandwiches, salads, wraps, soups as well as Asian favourites like sliced fish soup, chicken rice, and Thai green chicken curry.
Can you guess the name of this actor? (courtesy of Lawson Stone)
In the social era, everybody’s becoming an activist.
Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts.
Huge pumpkins don’t happen by accident (courtesy of Media 4 News)
Everybody loves a colossal pumpkin.
The darlings of farmer markets and fairs, gargantuan pumpkins stand out from the crowd. They attract a tremendous amount of attention, win prizes, and reap fame and glory for their farmers.
Creators of new products in environments of extreme uncertainty, startups face enormous risks.
In the US, about 50% of small businesses fail in the first five years. Insufficient capital, over investment, and low sales are just some of the reasons leading to this sobering statistic.
As a startup owner, what can you do to “growth hack” your business and improve your chances of success?