Courtesy of Vincent Huberta
Everybody knows Sir Richard Branson, founder of the Virgin Group.
With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
Posts Under: Business and Management
Insights on the Collaborative Economy
Courtesy of The Altimeter Group
Imagine if your customers stopped buying your products and services. Instead, they choose to rent, loan or hire, trade products and services with each other, or choose to go to the “crowd” for their needs.
According to Jeremiah Owyang and his colleagues at The Altimeter Group, such a future may not be very far off.
Wow Customers with Anticipatory Service
Courtesy of Rewire Me
I was totally floored by a blog post by Jackie Huba of Church of the Customer.
In her post, Huba recounted how Nordstrom – a beacon of premium customer service in the US – upped the ante by replacing her worn-out loyalty card with a new one sent to her home without any prompting. All it took was for Huba to remark that her card was old and presto! A new card was delivered.
The Five Levels of Customer Engagement
Courtesy of DC Marketing Pro
Customers. Love them or hate them, they’re the only reason for our existence.
In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.
Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.
The 5 Levels of Leadership: Book Review
How are peak leaders developed? What differentiates a superstar CEO like Jack Welch from other less extraordinary leaders?
The answer, according to bestselling author John C. Maxwell, lies in The 5 Levels of Leadership.
Are You a Promoter or a Preventer?
How much risk are you willing to take? (courtesy of Condominium Insurance Review)
In life and at work, there are two kinds of people. That is, if you believe psychologists Heidi Grant Halvorson and E. Tory Higgins in their fascinating article in HBR.
The first, promotion-focused people, see their goals as a way to advance forward. They zoom in on the rewards that can be realised when goals are achieved. Eager to “play to win”, they like to dream big and stretch their imaginations in whatever they do.
Why Branding Means Sweating The Small Stuff
Marketing – and branding – is all about the little things (courtesy of Allographics)
Since time immemorial, marketers are obsessed with the “Big Idea”.
Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
Why No Service (Or Self-Service) May Be The Best Service
What is fabulous service? How do you define a “delightful experience”?
To many, an exceptional encounter is a heroic one, epitomised by a smiling human being who jumps through flaming hoops to provide memorable encounters.
Why Good Entrepreneurs Are Like Scientists
You don’t have to be a mad scientist to benefit from experiments (courtesy of Cliparts.co)
Imagine that you’re an entrepreneur tasked to start a new business. Or perhaps launch a new product.
How would you go about doing it?
BizAcademy Brews Brighter Future for Youths
Courtesy of Halogen Foundation Singapore
Life is challenging for youths these days. With growing competition in so many dimensions, they need to rise beyond school smarts to have a fighting chance of success in their latter years.
This is where programmes like BizAcademy comes in.