Posts Under: Business and Management

How Freaks Can Be Great Entrepreneurs

July 8, 2016 Business and Management no comments

Why Freaks Make Great Entrepreneurs

Chris Brogan (above) is a freak. And a very successful one too.

Author of numerous bestselling books on social media and influencer marketing, including The Impact Equation, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. He has also sold multi-million dollar companies, and amassed huge followings on social networks like Facebook, Twitter and Google Plus.


The Future of Us – a Grand Finale to SG50

December 3, 2015 Business and Management no comments

The Future of Us exhibition in Singapore

Courtesy of The Future of Us

How will the future of Singapore be like? What can we do to shape our collective destinies as a nation?

Held to bring Singapore’s 50th birthday celebration (aka SG50) to a rousing close, The Future of Us exhibition is an immersive multi-sensory experience which encourages Singaporeans to imagine how we can live, work, learn and care in the future. 


GE2015: Are Singaporeans better or worse off today?

September 9, 2015 Business and Management no comments

GE2015 logos

Which party will you vote for? (courtesy of Channelnewsasia)

Today is the last day of campaigning for all political parties for Singapore’s General Election 2015 (GE2015).

Candidates in the political parties will go all out in their rally speeches to inform, persuade and entertain their audiences. Their objective is to motivate, inspire and cajole the electorate to “vote wisely”.


7 dimensions of a world class brand

August 14, 2015 Business and Management 1 comment

Power Brands

Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? How do they leapfrog their competition despite operating in hyper-competitive markets?

The answer lies in the power of their brand essence. This is defined by Brand Focus as follows:

“Brand essence is the single most compelling thing we can say about the brand that differentiates it from competitor brands as perceived by the consumer. The most powerful brand essences are rooted in a fundamental consumer need.”