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Posts Under: Business and Management
The Importance of Culture in International Marketing
In today’s global marketplace, understanding the intricate tapestry of culture in international marketing is not just an advantage; it’s imperative. Culture, with its diverse traditions, behaviors, and values, plays a pivotal role in shaping consumer behavior.
To successfully navigate the international market, businesses must adeptly adapt to these cultural nuances, a task that is as challenging as it is crucial.
How To Successfully Implement Business Automation in Various Industries
Today, many industries are implementing business automation for cost savings, increased productivity and efficiency. However, brands can only automate specific processes and only some efforts may go smoothly.
But how do you ensure that your efforts to streamline and automate your business processes do not go to waste?
Adapting to Change: Resilience Trends in Restaurant Marketing
Congratulations on keeping your restaurant thriving in this day and age! You deserve a prize for your resilience and grit.
Becoming a restaurateur is no easy feat. The effort and financial investment involved in getting your dream from conception to realization, along with the unique challenges of day-to-day operations, means only the most determined will be able to establish a successful business.
How to Manage the Four Types of Human Behaviours
Do you find it difficult to get along with certain people? Wonder why some folks are so hotheaded or easily distracted, while others prefer to do nothing?
Enter the wild — and wacky — world of human behaviours!
Green Marketing: Sustainable Packaging Strategies for Eco-Friendly Branding
Sustainability is at the forefront of everyone’s mind nowadays. Consumers look for it when they’re considering which brands to choose from. Increasingly, more customers are showing interest in brands that choose sustainable practices over boosting a bottom line.
While there are countless ways in which a business can improve its marketing to be more eco-friendly, one of the easiest and most effective is to make the switch to sustainable packaging options. Exploring innovative ways to reduce your company’s environmental impact while enhancing brand identity is a win for everyone.
How to Build a Billion Dollar Unicorn Company
Direct-to-consumer brands are disrupting traditional brands like never before. Also called unicorns, these billion-dollar brands rule the consumer landscape.
From Warby Parker, Dollar Shave Club, and Bonobos, to Casper, Glossier, ThirdLove and eSalon, these digitally-native upstarts are grabbing huge chunks of market share from incumbents.
How to Efficiently Manage Operations in a Mid-Level Business: Techniques for Streamlining Processes
Managing mid-level business operations is challenging. Many medium-sized companies don’t have the resources of a huge enterprise but still need comprehensive processes to keep things running smoothly.
To avoid bottlenecks and breakdowns in communication, management must keep everyone on the same page and strive for efficiency.
How to Start a Profitable Side Hustle in One Month (Or Less)
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Want to start a side hustle doing something you love while making a decent income? Possible to launch it in a month — or even less?
You’re going to love this book review and summary!
The Art and Science of Positive Influence in Leadership
What does it truly mean to be an ‘influencer’ at work or at play? Are there steps you can take to improve your influence?
Contrary to popular belief, positive influence isn’t about the number of Instagram followers or LinkedIn connections that you have. Rather, it is about how you can impact an interaction, relationship, task or community to produce a positive outcome for all.