The incredible leaps that we have been experiencing in various applications of machine learning and AI over the last couple of years have also started to seep in content writing.
This is not surprising considering that natural language processing has been one of the main focuses of contemporary AI research (the other being image recognition).
Nobody likes crises. They suck big time—our health, our jobs, our businesses, our finances, and maybe even our very lives are affected.
From global pandemics like COVID-19 (aka the novel Coronavirus), terrorist bombings, environmental disasters, to financial downturns, crises are Black Swan events (ie “unknown unknowns”) that are both unpredictable AND disastrous. Unfortunately, such catastrophic events are likely to be more common in our VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.
Do you belong to a sales-focused profession? Frustrated by your inability to attract leads on social media platforms like Facebook, LinkedIn, Instagram and Twitter?
If so, this article is for you.
Give yourself a kick if you are in professional services yet ignoring content marketing.
Almost any professional service provider can benefit from online content – lawyers, coaches, trainers, accountants, financial advisers, advertising agencies, PR agencies, architects, marketing and management consultants.
Source-Pixabay
by Ashley Lipman (guest author)
On average, American business owners spend around 9 percent of their annual gross revenue on marketing.
Instead of investing money in marketing methods that you aren’t sure of, you need to do your homework to ensure it is worth it.
Are you struggling to make your brand hip and happening to teenagers? Well you are not alone.
Most brands fail when it comes to making a connection with Generation Z (Gen Z) teens. At least according to a study conducted by American Express and Forrester in 2017.
Is content marketing driving you nuts?
Well if it does, this article may be just the thing for you. Especially if you adore those cute furry little things that scurry up trees around your neighbourhood.
Book photo created by freepik – www.freepik.com
Frustrated with your efforts in writing copy for your digital marketing campaigns? Confused by what digital marketing agencies in Singapore are telling you about copywriting?
In this article, I will share what I know about digital copywriting, and provide some best practices in copywriting which you can use. I will also offer some tips on how you can hire the right agency to help you with online copywriting.
JK Rowling has it. So do Paul McCartney. And Ben & Jerry’s Ice Cream.
What I’m talking about is creativity – that elusive yet highly coveted ingredient which we content creators crave.
What do your customers really need, want or desire? How can you use content marketing to meet those needs?
That has been the question on every marketer’s lips since time immemorial.