The travel and hospitality business is a highly competitive and brutal one.
Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).
Posts Under: Content Marketing
How To Craft Meaningful Stories On Social Media
Photo by Kaboompics.com from Pexels
Storytelling is both an anchor and compass for social media marketing.
Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
Why Customer Experience is the New Marketing
Customer experience is fast becoming the number one digital marketing strategy.
Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.
How To Work From Home And Make Money Online
Do you wish to start your own business one day? Or work from the comfort of your own home?
I’m sure that many of you do. Beyond the flexibility of being your own boss, doing so may also protect you from the vagaries of the economy.
32 Content Tactics To Boost Your Social Media Engagement
Size does not matter to social media marketers anymore. Well, at least not as much as it used to.
With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
10 Ways To Trigger Creativity In Content Marketing
“The only thing worse than being talked about is not being talked about.” – Oscar Wilde
Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
These 5 Whys Will Boost Your Content Marketing
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
Best Social Media Marketing Techniques for B2B Businesses
Wondering how to do social media marketing for your B2B business? Keen to learn the best practices in B2B social media marketing?
As social networks like Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn continue to grow in size and influence, it is almost a given for your B2B business to have a social media presence.
How GE Wins in Global Content Marketing
How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?
Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
Content Marketing Strategies: Useful Insights From LinkedIn
Daniel Hotchuli and Claire Austin from LinkedIn
Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?
These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.