Size does not matter to social media marketers anymore. Well, at least not as much as it used to.
With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
“The only thing worse than being talked about is not being talked about.” – Oscar Wilde
Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
Wondering how to do social media marketing for your B2B business? Keen to learn the best practices in B2B social media marketing?
As social networks like Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn continue to grow in size and influence, it is almost a given for your B2B business to have a social media presence.
How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?
Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
Daniel Hotchuli and Claire Austin from LinkedIn
Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?
These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?
In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must.
Do you know that there are only three main reasons for your customers to go online?
Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
Can content marketing work with fashion design, apparel retail and merchandising? What content marketing strategies and ideas can you use in fashion?
The truth is that traditional retail is dying. And the prognosis is dire for small independent fashion boutiques.
credit: unsplash
Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.
For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
