Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)
Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?
In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.
Chinese New Year (CNY) is just around the corner, and Facebook could be the perfect channel to market to your customers during the CNY period.
As shops continuously blast Chinese New Year (CNY) songs, it is timely for you to take advantage of Facebook’s exceptional marketing capabilities to promote your products and services during this holiday season.
Courtesy of Socialbrite
What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?
After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.
How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?
Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.
What is Influencer Marketing all about? How do you pick the right influencers to work with your brand, and how much should you pay for them?
In this article, I will cover the basics of who influencers are, what influencer marketing is all about, ways to work the right influencers to work for your brand, the cost of engaging an influencer, and how you should choose the best influencers to partner with.
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)
Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.
Without it, we are unable to get what we want in our interactions with people. And that certainly sucks.
Content is king! Content rules!
Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.
However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?
Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.
Content marketing and social storytelling are the new pink.
If you can’t tell, you can’t sell.
Global businesses like Coke, Amazon, Hyatt, Red Bull, Starbucks and Ben & Jerry’s have successful used content marketing and social storytelling to captivate audiences, grow communities and deepen brand affiliations.
Internet giant Yahoo! is quite a different company these days.
Anchored on its four pillars of growth – mobile, social, native advertising, and videos – the California based company focuses more of its energies these days on creating and curating digital content offered through its multiple online and social platforms. By doing so, it seeks to attract more audiences and advertisers.