Posts Under: Personal Branding

The day I said goodbye to my car

June 30, 2015 Blog, Personal Branding 15 comments

Goodbye to Our Car

Goodbye Nissan Sunny! You have served us well.

Today is the first day that my family is living without a car, after 16 years of owning and driving one.

Our blue Nissan Sunny has served us well over the past 10 years that it has been with us. However, we have decided that we will not be renewing its expiring Certificate Of Entitlement (COE) for our vehicle, nor to purchase either a new or second hand car. As required by Singapore law, we have scrapped the car at a scrap yard.


Developing Your Unique Selling Proposition

April 17, 2015 Personal Branding disabled comments

Unique photo

Courtesy of Branketing.com

What is your Unique Selling Proposition? How do you create a dent in the Universe?

Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.


The Secret to Achieving More in Life

April 2, 2015 Personal Branding 17 comments

The Secret to Achieving More in Life
Courtesy of Providence Counselling

Do you know what’s the best way to hack your life to achieve more?

Nope, it isn’t multitasking.

By now, you would have heard experts telling us that task switching leads to lower levels of concentration, flow, and efficiency. The time needed for us to “restart” each time we switch from activity A to activity B is actually counterproductive.


8 Leadership Lessons of Lee Kuan Yew

March 29, 2015 Blog, Personal Branding 12 comments

8 Leadership Lessons of Lee Kuan Yew

Photograph taken by Larry Burrows (1926 – 1971), a photojournalist from Life Magazine

This week must be one of the saddest for Singapore. Our first and longest serving former Prime Minister – Mr Lee Kuan Yew – passed away on 23 March 2015 at 3.18 am. He was 91 years of age.

Better known by his initials LKY or Minister Mentor (MM) Lee, Mr Lee’s political and public legacy was legendary. Considered by many to be Singapore’s founding father, his imprint is seen in virtually every square foot of our tiny island nation – from HDB flats, schools, hospitals, roads, air and sea ports, to parks and other public infrastructure. 


How To Market Yourself Through Fascination

March 8, 2015 Personal Branding 3 comments

Sally Hogshead Fascination
Sally Hogshead knows how to fascinate you (source of image)

Ever wonder how people perceive your unique self? Keen to use those insights to market yourself better and improve your social influence?

In a fascinating episode on the Social Media Marketing podcast, Sally Hogshead, author of How the World Sees You, shared how we can use the science of “fascination” to build your personal brand, impress others and improve our social influence.