Planning for a crisis is a critical part of any marketing strategy. Unexpected challenges can range from product recalls or supply chain issues to social media or brand reputation dilemmas. All companies should be prepared to face these challenges.
Posts Under: Public Relations
Online Reputation Management: What It Is and How It Works
Imagine scrolling through your newsfeeds on Facebook, Instagram, or TikTok one day and a negative review from a disgruntled customers pops up.
Or worse — you search for your company’s brand (or your own name) on Google and a negative article appears on page one!
The 6-Step Comms Plan To Manage Any Online Crisis
Social media is a good servant but a bad master. Especially when you’re battling a crisis.
From service failures and rogue employees to product quality issues—virtually any lapse can be blown out of proportion online.
Wuhan Coronavirus: What Can Singapore Businesses Do?
People photo created by jcomp – www.freepik.com
Everybody is talking about the Wuhan virus now.
Also known as the 2019-nCoV (novel coronavirus) and now COVID-19, it brought domestic travel to a virtual standstill in China during the peak Chinese New Year period. The entire Hubei province is locked down, affecting some 60 million residents.
Top Tips To Tame a PR Crisis [INFOGRAPHIC]
What should you do when a public relations (PR) crisis starts to brew? Or more importantly, what should you avoid doing when an emergency, scandal or disaster strikes your company?
Wonder no more because the good folks from News Exposure have come up with an infographic detailing what the top tips for managing a PR crisis should be.
The Meaning of Public Relations in the Digital Age
Is Public Relations (or PR) still relevant today? How do almost instantaneous social media networks influence the art and science of PR?
That is the million dollar question. One which many organisations struggle with in the social and digital age.
Why Fake News Happens – And How To Combat Them
Fake news on social media is “YUGE!” And the problem is a global one that is growing by the day.
Apparently, false news from unreliable websites overtook accurate news from reliable websites in the 2016 US presidential election.
Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore
Courtesy of Crazy Rich Asians Movie
It is an Americanised version of Singapore. It is racist and bigoted.
Plus, the author of the book and co-producer of the movie is a National Service defaulter.
Donald Trump-Kim Jong Un Summit: What We Singaporeans Can Do
I’m so excited. History could be made here in sunny Singapore.
For the first time in decades, a North Korean leader will meet an American president in a historic peace summit. If things go as planned, it could signify the end of the Korean war.
Can Bad Online Publicity Be Good PR For Your Brand?
Everybody loves the limelight. Well, almost everyone.
Done well, publicity can help you to gain significant brand awareness, trigger customer interest, and build your corporate reputation. Media coverage on a respected national or trade publication can also help you to achieve legitimacy for your brand.