Reputation is one of the most valuable assets for any business, and it can shift rapidly in today’s fast-paced communication landscape. Negative publicity, whether justified or exaggerated, spreads quickly across news outlets, online reviews, and social media platforms.
Planning for a crisis is a critical part of any marketing strategy. Unexpected challenges can range from product recalls or supply chain issues to social media or brand reputation dilemmas. All companies should be prepared to face these challenges.
Imagine scrolling through your newsfeeds on Facebook, Instagram, or TikTok one day and a negative review from a disgruntled customers pops up.
Or worse — you search for your company’s brand (or your own name) on Google and a negative article appears on page one!
Social media is a good servant but a bad master. Especially when you’re battling a crisis.
From service failures and rogue employees to product quality issues—virtually any lapse can be blown out of proportion online.
People photo created by jcomp – www.freepik.com
Everybody is talking about the Wuhan virus now.
Also known as the 2019-nCoV (novel coronavirus) and now COVID-19, it brought domestic travel to a virtual standstill in China during the peak Chinese New Year period. The entire Hubei province is locked down, affecting some 60 million residents.
What should you do when a public relations (PR) crisis starts to brew? Or more importantly, what should you avoid doing when an emergency, scandal or disaster strikes your company?
Wonder no more because the good folks from News Exposure have come up with an infographic detailing what the top tips for managing a PR crisis should be.
Is Public Relations (or PR) still relevant today? How do almost instantaneous social media networks influence the art and science of PR?
That is the million dollar question. One which many organisations struggle with in the social and digital age.
Fake news on social media is “YUGE!” And the problem is a global one that is growing by the day.
Apparently, false news from unreliable websites overtook accurate news from reliable websites in the 2016 US presidential election.
Courtesy of Crazy Rich Asians Movie
It is an Americanised version of Singapore. It is racist and bigoted.
Plus, the author of the book and co-producer of the movie is a National Service defaulter.
I’m so excited. History could be made here in sunny Singapore.
For the first time in decades, a North Korean leader will meet an American president in a historic peace summit. If things go as planned, it could signify the end of the Korean war.