Heard of the Marketing Mix (MM)? Well, most business students would be familiar with the 4 Ps — Product, Price, Place, and Promotion.
However, do you know that artificial intelligence (AI) can be used to power up your Marketing Mix Modeling (MMM)?
Tag: AI
How Machine Learning Personalizes Content in Digital Marketing
Can machine learning help to strengthen content personalisation in digital marketing? How can such algorithms be deployed to improve one’s digital marketing results?
Marketers, designers, and business owners should strongly consider investing in personalized content creation if they haven’t already done so. People are inundated with emails, online ads, and sponsored articles, often feeling discouraged as much of what they encounter seems irrelevant or unworthy of their attention.
Is AI Really Ruining Google’s SERPs?
In the ever-evolving landscape of the digital world, search engine result pages (SERPs) have become the heart and soul of online discovery. As internet users, we rely on search engines, and in particular, Google, to deliver accurate, relevant, and reliable information at our fingertips.
However, as Artificial Intelligence (AI) continues to assert its dominance in the technology realm, questions have emerged regarding its impact on Google’s SERPs.