How do you use content marketing and storytelling to launch a new product or business?
The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
Content is king! Content rules!
Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.
However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”
Filled with motivational quotes like the ones above, Jeffrey Gitomer’s The Sales Bible is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales.
Image of Michael Stelzner fromSocial Media Examiner
How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?
The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
Are science and faith compatible? Can we reconcile our religious beliefs with scientific evidence of how life began?
Enter The Language of God.
Written by former esteemed Director of the Human Genome Project, Dr Francis Collins, the bestselling volume is an ambitious effort to marry Collins’ Christian faith with his beliefs as an eminent scientist.
Why do underdogs triumph over mightier enemies? How does one turn a weakness into a strength?
In yet another entertaining trip of the intellect, Malcolm Gladwell’s latest volume David and Goliath tackles perennial paradoxes with much aplomb. Written in his usual captivating prose, Gladwell’s book – subtitled Underdogs, Misfits and the Art of Battling Giants – provides one with much food for thought while challenging conventional wisdom.
Courtesy of Vincent Huberta
Everybody knows Sir Richard Branson, founder of the Virgin Group.
With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
What is the secret to a child’s long-term success? Why do some kids do so well while others falter along the wayside as they journey through life?
The answers to these and more are found in Paul Tough’s How Children Succeed…
The world of business is like a cocktail party. At least according to Dave Kerpen.
To be a huge hit at a party – or a market – one needs to be a good listener, tell great stories, and be responsive, authentic, passionate, and full of surprises. These traits, amongst others, are also necessary for a business to be likeable.