This man wants you to think more clearly (courtesy of Wikimedia)
You’ve heard the saying “to err is human and forgive divine”.
What you may not know, however, is that us Homo sapiens have been hardwired over the millenia to be illogical, distorted in our perception of reality, and inaccurate in our judgements.
In other words, to err repeatedly is human.
Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.
Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.
How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
What are entrepreneurs and business builders made of? Who should you bring to your team at different stages of growth, and why?
The answers, according to venture capitalists and business leaders Anthony K. Tjan, Richard J. Harrington and Tsun-Yan Hsieh, are contained their book Heart, Smarts, Guts, and Luck (HSGL). Tackling the human aspect of entrepreneurship, leadership and management, the book surmised that each of us are biased towards one of four traits – namely heart, smarts, guts, or luck – in our decision-making processes.
Imagine watching a magical performance by David Copperfield.
Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved.
Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?
Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
“Caveat Venditor – Let the Seller Beware”
So proclaimed Doc Searls in The Intention Economy: When Customers Take Charge. Co-author of the legendary The Cluetrain Manifesto, Searls’ main thesis is that customers – like markets – should be free.
Keen to change the world? Want to transform your “caterpillars” into “butterflies”?
Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two.
Have you wondered why some people can accomplish so much with their lives, while others simply drift by?
The answer to that is time management. Or more precisely, managing the months, weeks, days and hours of your time.
We’ve seen it happen time and time again.
A company starts off with great fanfare, led by a charismatic and visionary leader. She or he brings it to new heights. Growth is healthy and flourishing – year after year.
There is crystal clarity in what the company does. It attracts a loyal tribe of customers and fans.
