Tag: community management
The best thing about social media marketing is that it blends the art of creativity with the science of data.
Wish to know what’s the worst thing about social media marketing? Yep, that it blends the art of creativity with the science of data!
If social media content is king, then community must be queen.
Indeed, the true power of social networks lies in the strengths of their online communities. One of your most important task as a social media marketer is to build, grow, and sustain a thriving online community of fans, customers and advocates.
Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?
Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
Content marketing is all the rage now.
Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.
Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
Courtesy of Victoria Brain Injury Society
One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.
In Godin’s own words:
“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ”
Joe Pulizzi of Content Marketing Institute
Content marketing is the new marketing silver bullet. Everybody is talking about it.
How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
Outlandish outfits. Avant garde style. Burlesque performance artist. Mother Monster.
Born Stefani Joanne Angelina Germanotta to Italian parents, Lady Gaga is probably the greatest pop phenomenon of the 2010s. Iconoclastic and irrepressible, her eclectic and esoteric fashion sense and explosive concert performances have always been the talk of the town.
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