If social media content is king, then community must be queen. Indeed, the true power of social networks lies in the strengths of your online communities.
But how you can build, grow and sustain a thriving Facebook, Instagram, LinkedIn, Twitter or YouTube community of fans, customers and advocates? What can social media marketers like you do to improve your community management skills?
One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.
In Godin’s own words:
“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ”
Outlandish outfits. Avant garde style. Burlesque performance artist. Mother Monster.
Born Stefani Joanne Angelina Germanotta to Italian parents, Lady Gaga is probably the greatest pop phenomenon of the 2010s. Iconoclastic and irrepressible, her eclectic and esoteric fashion sense and explosive concert performances have always been the talk of the town.