I’m a dog. Or more precisely, I was born in the Year of the Dog.
Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom.
Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.
Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?
Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
Daniel Hotchuli and Claire Austin from LinkedIn
Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?
These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?
In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must.
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
Do you know that there are only three main reasons for your customers to go online?
Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
Can content marketing work with fashion design, apparel retail and merchandising? What content marketing strategies and ideas can you use in fashion?
The truth is that traditional retail is dying. And the prognosis is dire for small independent fashion boutiques.
Great content flows in the heart of social media marketing.
It attracts visitors to sign up as fans, improves post engagements, and increases click throughs to your website.