Content Marketing | Cooler Insights

June 15, 2016 • Social Influence • no comments

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

Why You Should Marry Culture with Content Marketing

May 17, 2016 • Content Marketing • 2 comments

Image courtesy of Science-All

How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?

Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.

ABCs of Building a Customer Profile

March 21, 2016 • Content Marketing • 7 comments

Ever created a “perfect” ad or content, only to find that nobody gave a hoot?

Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.

March 14, 2016 • Content Marketing • no comments

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OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?

8 Easy Steps to a Visual Content Marketing Strategy and Plan

March 7, 2016 • Content Marketing • 2 comments

Original Photo from Freepik

Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.

As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreever, our brain processes images 60,000 times faster than text.

10 Ways to Use Visuals in Content Marketing

March 1, 2016 • Content Marketing • 3 comments

Courtesy of Business 2 Community

Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?

In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.

Managing Customer Experiences in the Digital Age

February 23, 2016 • Content Marketing • 3 comments

In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.

Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.

Tag: Content Marketing