Life as a content marketer can be numbing—especially when you don’t see any light at the end of the tunnel.
While the techniques aren’t rocket science, consistently churning out content does take something out of you.
Tag: Content Marketing
The Do’s and Don’ts for Designing the Perfect B2B Landing Page
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Successful landing pages are concise, engaging, and — crucially — quickly sum up what you’re trying to offer and why a potential customer should be interested.
B2B products and offerings, however, can be challenging to describe quickly…
Content Marketing Ideas: 15 Easy Hacks You Should Know
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Unsure how to develop Content Marketing ideas? Wish to have some content idea hacks handy?
I know how it feels to be lost for words. It sucks—especially when you are under the pressure of an upcoming content marketing campaign deadline.
Content Marketing Strategy: How B2B Lead Generation Works
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Wondering what marketing process you can use to generate business leads? Keen to generate more leads for your Business to Business (B2B) firm through content marketing?
In this article, you will learn how online B2B lead generation happens, and pick up a couple of B2B lead generation tips using content marketing as an ongoing lead acquisition and nurturing strategy.
Top LinkedIn Writing Strategies to Boost Your Profile
LinkedIn is among the top social media platforms today that gathers professionals from all over the globe. Your LinkedIn network is a valuable asset in helping you to pave your way through the business world and to climb that business and corporate ladder.
This is why you must expand, nurture, and strengthen your LinkedIn network constantly. But how do you promote yourself without being seen to be overly aggressive?
Content Marketing 101: Using Paid Earned Shared and Owned Media
Heard of paid, earned, shared and owned media? How do these different online and media channels influence your content marketing strategy?
In this article, you will learn about the differences between paid, earned, shared and owned media, and how you can optimize them for your content marketing efforts.
The Best Content Marketing Strategy for B2B Technology Companies
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The amazing growth in digital, social and mobile technologies have changed how we live, work, get around, and play.
Thanks to their rapid rate of innovation, start-ups and established Business to Business (B2B) technology firms have rolled out new services, apps, and equipment that offer significant leaps in performance at a fraction of the original cost.
Content Marketing Funnels: A Beginner’s Guide
Wish to be more systematic in your content marketing efforts? Well, you need to start building a content marketing funnel.
But how do you do so and what content types should you craft for each stage of the funnel?
8 Winning Marketing Strategy Lessons from Seth Godin’s Latest Book
Seth Godin is a marketing philosopher and thinker.
He doesn’t provide a step-by-step guide or a detailed road map for action in any of his books. Still they sell like hot cakes (like this, this, and this).
How To Accurately Measure Your Influencer Marketing ROI
Love them or loathe them, social media influencers are making waves online.
From bloggers to Instagram fashionistas, YouTube influencers to LinkedIn storytellers, influencers are changing the social media landscape.