Tag: design

Create Winning Facebook Ads with These 7 Tips

June 22, 2017 Content Marketing no comments

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What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.

Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.


9 Elements of Japanese Aesthetics

December 4, 2012 Content Marketing 4 comments

9 Elements of Japanese Aesthetics

I love Japanese art and culture.

Almost everything about the country – from buildings to gardens, displays, products, advertisements, food, shops, train stations and people (especially people) – are enchanting.

While Japan does have its share of woes (don’t we all?), few countries around the world are able to balance age-old tradition with modernity in such a harmonious fashion. This is especially true in the field of aesthetics and design, where almost everything in Japan is well conceived. You could hardly find anything that is an eyesore there!


Conversational Capital: The Secret to Buzz-worthy Products

November 29, 2011 Book Reviews, Social Influence no comments

By now, many of you would have heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing.

Some of you may have also learned about three key of the most important marketing ideas in the 2010s (and 2020s): creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.