Ask any B2B marketer what their greatest challenge is. Chances are that they’ll respond with lead generation.
For the online marketer, B2B lead generation is often considered the holy grail of digital marketing.
Tag: lead nurturing
11 Must-Do Content Pieces in Digital Marketing
Great content is the hallmark of effective digital marketing.
Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
8 Common Mistakes in Marketing Automation
Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.
Unfortunately, many companies do not understand how marketing automation works.