Businesses that engage customers are more likely to convert browsers into buyers. Customer journey mapping is the first step to identifying bottlenecks that might negatively impact the user experience (UX).
Fortunately, there are many ways to tap into the power of technological automation and improve UX through tweaking the buyer’s journey. One of the most powerful ways to do so is through marketing automation.
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Wondering what marketing process you can use to generate business leads? Keen to generate more leads for your Business to Business (B2B) firm through content marketing?
In this article, you will learn how online B2B lead generation happens, and pick up a couple of B2B lead generation tips using content marketing as an ongoing lead acquisition and nurturing strategy.
Do you know what a landing page is? Or how it can help you to increase leads and generate sales?
Contrary to popular belief, landing pages are not “microsites.” Neither are they just for short-terms campaigns and promotions—although they can certainly be launched for those purposes.
Automation is the secret to higher productivity. And marketing automation should help marketers like you to boost yours.
Unfortunately, many companies do not understand how marketing automation works.
Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?
Well, help is here!
CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.
What am I talking about? You guessed it – numbers!