Tag: Marketing Funnel

How To Nail The Instagram Sales Funnel (And Why It Matters)

October 18, 2018 Social Influence 1 comment

Image from Pexels

Instagram is one of the biggest social platforms around, with a user base of more than one billion at the last count.

Savvy brands everywhere are cottoning on to its massive potential, with businesses from a range of industries using it to communicate with and engage their consumers to drive up sales.

But your sales funnel for Instagram will look a little different to funnels for your other channels. To help you perfect your Instagram sales funnel (and to find out why it matters), read on…

Content Marketing 101: Mapping Your Buyer’s Journey

April 5, 2017 Content Marketing 11 comments

Do you know that it takes 6 to 8 interactions or more before your customer buys from you? Or that content marketing  may take months or even years before you see serious results?

To optimize your content marketing efforts, you need to map your customer’s buying journey, work out your content mix, and integrate it to your marketing funnel. And that’s what we will show you in this article.

Inbound Marketing 101: A Beginner’s Guide

June 18, 2015 Content Marketing no comments

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.