Tag: Personal Branding

Deference versus Defiance

July 31, 2012 Personal Branding disabled comments


Scene from Bernardo Bertolucci’s “The Last Emperor” (image source)

There are two schools of thought in life, business and work.

The first is the school of deference. Adherents to this approach believe that obedience, allegiance, faith and subservience are virtues to be embraced. The entire Confucian philosophy commands one to put nation before organisation, organisation before family and family before self. Communal interests precede individual ones.


Blending Interestingness and Intensity

November 9, 2010 Social Influence 1 comment

Blending Interestingness and Intensity
Cai Guo Qiang’s artworks are a blend of interestingness with intensity (courtesy of Topical Musings)

Anybody who is plugged into the new world of marketing knows that the centres of gravity have shifted.

With the gradual death of the “hard sell” marketer, consumers are increasingly attracted to a new breed of advocates and influencers.

This new generation of opinion leaders and shapers are found both inside and outside today’s organisations.