Tag: twitter

Jab, Jab, Jab, Right Hook: A Book Review

June 15th, 2014   •   2 comments   

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Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.

Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans. 
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Social Media Sense and Sensibility

November 14th, 2013   •   2 comments   

social-media-sense-and-sensibility
Courtesy of Amply Emmy

“Aaargh! I really hate that stupid nincompoop! Let me just post a truly nasty update on Facebook revealing how silly he is…”

Now wait a minute there. Before you go on your online rampage, take a chill pill.
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Likeable Social Media: A Book Review

March 27th, 2012   •   no comments   

With close to 900 million users and an upcoming IPO, Facebook is ruling the web as the social network of choice. Following close behind is Twitter, the 140 character king of microblogging also known as the “SMS of the Internet”. LinkedIn, Youtube, Flickr, Foursquare, blogs, and tonnes of other social networks make up the other players of the social web.

Collectively, these social technologies and platforms rule a disproportionate part of our lives as consumers.  This is why companies need to get into the digital act and be “likeable”.
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Why Facebook Hasn’t Killed Face-to-Face

August 29th, 2010   •   no comments   

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Social technologies and networks have driven demand for meet-ups like Social Media Breakfast

One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype than to meet them in the flesh.

Now that social technologies have gone mobile, your iPad, iPhone, android or symbian smartphone allows you to plug in and participate in conversations 24 by 7. Need richer levels of interaction? Simply get a mobile broadband device or tether your 3.5G phone to your laptop and you can share documents, wikis, blog posts, presentation slides, spreadsheets and more.
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Old Spice Man – Old Cologne in New Bottles?

July 19th, 2010   •   4 comments   


Source: Frat House Sports

By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency Wieden + Kennedy and involved the shooting of real-time marketing videos while leveraging on social media networks.

Here’s an example of the commercials which have been circulating on Youtube and garnering massive views:

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Skittles & Social Media – Success or Scuttle?

August 21st, 2009   •   1 comment   


There are almost 20,000 photos tagged with “Skittles” on Flickr (courtesy of PaPeR.cLiP)

First made in 1974 as a hard shelled candy, Skittles is part of the MARS stable and is easily recognisable for their multi-coloured sugar shells with the letter “S”. The candy brand shocked and awed the world back in March this year when they transformed their corporate website into a real-time social media portal. The new website also incorporates a floating widget pulling in content and inputs from Youtube, Flickr, Wikipedia and Facebook. To get onto their home page, all content producers – photos, videos, tweets – need to do is type the word “skittles” or tag them and Voila!

Skittles was able to initially generate a huge amounts of traffic (more than 1332% in a day) by people who were simply curious to see their own “skittles”. It also generated a tremendous amount of publicity and buzz online.
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Twitter – Terrific Tsunami or Tiny Trickles?

August 4th, 2009   •   3 comments   

twitter-gaping-void
Courtesy of gapingvoid.com

Incubated and hatched just three years ago, Twitter was then a little chick in a nest, struggling to find its way in the world of social media dominated by giants.

Today, it is huge, with staggering growth rate of 1,382 percent a year (compared to 228% for Facebook).
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