Business card photo created by tirachardz – www.freepik.com
Wish to improve your sales results and boost your conversions online? Tired of spending money on Facebook, Instagram, LinkedIn and Twitter ads that doesn’t seem to lead anywhere?
Let me introduce to the new 4 Ps for online sales copywriting!
“If you wait for inspiration to write you’re not a writer, you’re a waiter.” ― Dan Poynter
Wish to enjoy greater success in your content marketing efforts? Start by thinking about your content marketing strategy, beginning with the change you wish to make in your content reader.
In the digital world, a wall of text is an ugly thing.
And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
Older than Facebook, Twitter, LinkedIn, or YouTube, blogging is the grand daddy of social media marketing.
Focused primarily on writing long-form articles, maintaining a blogs isn’t as sexy as shooting video-based “snaps”, live streaming, or posting Instagram photos.
How do you write so well on social media? What can I do to speed up my writing skills?
These are two of the most common questions I’ve often been asked as a digital marketing trainer, content marketing specialist, and business blogger.
The greatest challenge in content marketing lies in creating compelling content.
Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
The single biggest challenge faced by many online marketer and sales persons?
They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.
What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)
Do you enjoy watching movies? I certainly do.
What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
Courtesy of Imagination.com
Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.
But one day, dark clouds rumbled. Your company was acquired by a global MNC.
Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?
If you do, there is one thing you must do regularly. Maybe even daily.
And that is to write, shoot, draw, edit and produce content.
