Chinese New Year is just a month away. As shops continuously blast Chinese New Year (CNY) songs, are you planning any Facebook marketing initiatives this holiday season? With 3.6 million people in Singapore on Facebook every month – 3.2 million on mobile – we certainly cannot ignore this marketing channel.
If you haven’t, its still not too late. To guide you along, check out these statistics culled from an infographic from Facebook, as well as my own insights on how you can capitalise on the Year of the Goat.
As you may have already suspected, we Singaporeans are addicted to our mobiles. This becomes even more prevalent during festive and holiday seasons. The chart above shows a significant increase in the number of actions on Facebook on mobile, be it posting of photos and text, liking of posts, or sharing of content.
To ride on this, consumer businesses should consider the following Facebook marketing ideas:
From the figures above, a sizable 40% of those in the 25-34 age group are the most active during CNY. They are followed closely by those in the 35-44 age group followed by 18-24. More importantly, an overwhelming two-thirds of those active on Facebook during CNY are females.
If your business appeals to women, now is the time to act. Consider the following Facebook marketing actions:
This is probably a no-brainer. Everybody (including their dogs and cats) would be sending festive greetings to each other not just on Facebook but Instagram, Twitter, LinkedIn, YouTube, and WhatsApp. Keywords here include “Gong Xi Fa Cai”, “Chinese New Year”, “Reunion Dinner”, “Fireworks” and “Happiness”.
To ride on this, businesses could do the following Facebook marketing activities:
Like any festive occasion, Chinese New Year comprises a series of different rituals and customs. The chart above shows the chatter or buzz which occurs for activities like Lion Dance performances, Steamboat dinners (usually during Reunion dinner on the eve of CNY), Lou Hei (an auspicious raw fish salad) meals, and Spring Cleaning.
Once again, companies can synchronise their Facebook marketing efforts to take advantage of these observations:
Inevitably, there will be the “escapees”. These are the folks who take advantage of the extended public holidays to go on a vacation, away from the prying noses of inquisite relatives and interminable/intolerable questions like “When will you get married?”, “When are you going to have kids?”, and “How well did you do in school?”
Surprisingly, from the above chart, we Singaporeans travel pretty far and wide during CNY. Popular destinations include Sepang in Malaysia, Japan, Hong Kong, Philippines, Thailand, and as far away as the Netherlands, San Francisco and Los Angeles.
Businesses can consider the following Facebook Marketing tactics:
What other ideas can you think of to celebrate the Year of the Goat? I’d love to hear them!
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