Tag: Facebook Marketing
How do you create an ad on Facebook? What are the types of ads you can create and publish?
This article will guide you through the steps needed to create an ad on Facebook after you have selected your Campaign Objective and structured your Facebook Ad Sets. If you are unfamiliar with those steps, I advise you to read the articles I’ve published on these topics (Campaign and Ad Sets).
How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?
The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?
Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.
Wish to better track, monitor and measure your social media marketing performance on Facebook?
What do social media marketing success have in common with long snaky queues at a restaurant?
The answer lies in two words: social proof.
As a Christian and a digital marketer, I’ve often wondered why churches aren’t more active online.
Having a strong digital presence is crucial for churches as they need to be where their audiences (and congregation) are. After all, the average person spends well over 2 hours a day on social networks like Facebook, Instagram, YouTube and Twitter.
Ah… Facebook advertisements!
Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.
For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
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