Being a digital marketer is a lot like being a detective.
While your goal isn’t to nab a cold-blooded murderer (thankfully), you do need the right investigative skills and techniques to solve your “online marketing cases.”
Tag: Facebook Marketing
Top Social Media Marketing Tips for Manufacturers
Social media marketing just isn’t right for companies dealing in manufacturing. Or so they say.
Just look at your Facebook or Instagram news feed. Chances are that it’s filled with videos and photos of animals, celebrities, political insights, amazing human feats, jokes, and other entertaining stuff.
Facebook Advertising 101: Creating Your Ads
How do you create an ad on Facebook? What are the types of ads you can create and publish?
This article will guide you through the steps needed to create an ad on Facebook after you have selected your Campaign Objective and structured your Facebook Ad Sets. If you are unfamiliar with those steps, I advise you to read the articles I’ve published on these topics (Campaign and Ad Sets).
Facebook Advertising 101: Structuring Ad Sets For Success
How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?
The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
Facebook Advertising 101: How to Choose the Right Campaign Objective
Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?
Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.
Facebook Marketing 101: How To Read Facebook Insights
Wish to better track, monitor and measure your social media marketing performance on Facebook?
There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
Social Proof: 10 Immediate Ways To Boost Marketing Results
What do social media marketing success have in common with long snaky queues at a restaurant?
The answer lies in two words: social proof.
How Churches Can Use Social Media Marketing
As a Christian and a digital marketer, I’ve often wondered why churches aren’t more active online.
Having a strong digital presence is crucial for churches as they need to be where their audiences (and congregation) are. After all, the average person spends well over 2 hours a day on social networks like Facebook, Instagram, YouTube and Twitter.
The 7 Building Blocks of Great Facebook Ads
Ah… Facebook advertisements!
Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.
Facebook’s News Feed Changes – What Marketers Need To Do
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.