Tag: business strategy

The Social Customer: Book Review

October 13th, 2013   •   3 comments   

Social Media Customers

Courtesy of Simplify 360

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns.

Rather, it is this:

“How can we better reach prospects, convert them to customers, and serve their interests through social media?”
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Ctrl Alt Delete: Book Review

September 19th, 2013   •   1 comment   

Digital World Disruptive

Designed by Freepik

What will the future of your business be like? More importantly, what will your life be like then?

Armed with a digital crystal ball, renowned marketing podcaster and president of global digital marketing agency Mirum Mitch Joel shared his thoughts on this in his book Ctrl Alt Delete.
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The Most Successful Small Business in the World: Book Review

July 31st, 2013   •   6 comments   

“What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal” – Albert Pike

Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one’s dream, vision, purpose, and mission.

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The Gamification of Work

July 17th, 2013   •   no comments   


Courtesy of Blanco River Lodge

How do you distinguish between work and play? Are they really that different?

Consider this:

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Unrelenting Innovation: Book Review

June 19th, 2013   •   1 comment   

What is the secret sauce to enduring corporate innovation?

Is it the ability to introduce disruptive technologies? Are smaller companies – also known as emergents – more able to shake the market? What about religion, climate, geography, education, patents or even (gasp) luck?

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We Are All Weird: A Book Review

May 26th, 2013   •   2 comments   

Weird is the new normal. Mass is dead.

And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve.
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Secrets of Giant Pumpkin Farmers

April 25th, 2013   •   no comments   

Secrets of Giant Pumpkin Farmers
Huge pumpkins don’t happen by accident (courtesy of Media 4 News)

Everybody loves a colossal pumpkin.

The darlings of farmer markets and fairs, gargantuan pumpkins stand out from the crowd. They attract a tremendous amount of attention, win prizes, and reap fame and glory for their farmers.

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The Lean Startup: Book Review

April 17th, 2013   •   5 comments   

The Lean Startup

Creators of new products in environments of extreme uncertainty, startups face enormous risks.

In the US, about 50% of small businesses fail in the first five years. Insufficient capital, over investment, and low sales are just some of the reasons leading to this sobering statistic.

As a startup owner, what can you do to “growth hack” your business and improve your chances of success?

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Heart, Smarts, Guts, and Luck: Book Review

April 15th, 2013   •   no comments   

What are entrepreneurs and business builders made of? Who should you bring to your team at different stages of growth, and why?

The answers, according to venture capitalists and business leaders Anthony K. Tjan, Richard J. Harrington and Tsun-Yan Hsieh, are contained their book Heart, Smarts, Guts, and Luck (HSGL). Tackling the human aspect of entrepreneurship, leadership and management, the book surmised that each of us are biased towards one of four traits – namely heart, smarts, guts, or luck – in our decision-making processes.
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Psst! Wanna Hear the Secret To Success?

April 13th, 2013   •   no comments   


Can you guess what my name is? (courtesy of Film Quest)

Secrets. Mysteries. Codes. Puzzles. Riddles.

These are the stuff of books, movies, television programmes and radio shows. They tease us, allure us, and tempt us, drawing us deep into an enshrouded shrine of enchantment where magic potions and incantations are formulated.
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