Tag: Content Marketing

Digital Marketing 101: Search vs Social

July 13th, 2016   •   4 comments   

Search versus Social

Courtesy of Blitz media design

One of the most common dilemmas faced by marketers is this:

Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
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6 Useful Content Marketing Tools and Templates

June 24th, 2016   •   no comments   

6-useful-content-marketing-tools-and-templates

What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?

To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.
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Blogging for Business: 8 Must Know Tips for Beginners

June 19th, 2016   •   no comments   

Blogging for Business 8 Must Know Tips for Beginners

Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.

Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos. 
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The Art and Science of Influencer Marketing

June 15th, 2016   •   no comments   

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

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Why You Should Marry Culture with Content Marketing

May 17th, 2016   •   no comments   

How to Marry Culture with Content Marketing

Image courtesy of Science-All

How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?

Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
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5 Things You Can Do To Improve Your Content Marketing

March 27th, 2016   •   2 comments   

Designed by Freepik

Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.

We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
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ABCs of Building a Customer Profile

March 21st, 2016   •   2 comments   

ABCs of Customer Profile

Courtesy of nvlvan

Ever created a “perfect” ad or content, only to find that nobody gave a hoot?

Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them. 
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Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

B2B Digital Marketing Beginners Guide

Designed by Freepik

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
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8 Easy Steps to a Visual Content Marketing Plan

March 7th, 2016   •   no comments   

Original Photo from Freepik

Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.

As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreoever, our brain processes images 60,000 times faster than text.
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10 Ways to Use Visuals in Content Marketing

March 1st, 2016   •   2 comments   

10 Ways to Use Visuals in Content Marketing

Courtesy of Business 2 Community

Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?

In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
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