Tag: Content Marketing

8 Easy Steps to a Visual Content Marketing Plan

March 7th, 2016   •   no comments   

Original Photo from Freepik

Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.

As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreoever, our brain processes images 60,000 times faster than text.
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10 Ways to Use Visuals in Content Marketing

March 1st, 2016   •   2 comments   

10 Ways to Use Visuals in Content Marketing

Courtesy of Business 2 Community

Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?

In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
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Managing Customer Experiences in the Digital Age

February 23rd, 2016   •   no comments   

Customer Experience Management in the Digital Age

In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.

Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.
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How Social Media Influencers Do Content Marketing

February 10th, 2016   •   no comments   

How Social Media Influencers use Content in Marketing

Do you recognise these social media influencers? (Courtesy of Economic Times India)

How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?

Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
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10 Reasons Why Your Content Marketing Sucks

February 4th, 2016   •   no comments   

10 Reasons Why Your Content Marketing Sucks

You invested considerable time, money and effort into building up your content factory.

You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
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Content Marketing 101: Why Context is the New King

January 21st, 2016   •   1 comment   

Content Marketing Gary Vaynerchuk quote

Source of image

Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”

Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
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9 Digital Marketing Strategies for 2016

January 1st, 2016   •   1 comment   

9 Digital Marketing Strategies for 2016

Today is the first day in the year 2016.

As you start to plan your marketing strategies for the year ahead, it would be useful to consider some of the positive moves which you can make to improve how you grow your influence and reach customers online.
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Inbound Marketing in Asia – Key Trends for 2015

December 10th, 2015   •   1 comment   

HubSpot State of Inbound Asia 2015

Inbound marketing is rocking the socks of Asian marketers. Well, at least according to HubSpot’s latest State of Inbound Survey focusing on Asia.

Apparently, 3 out of 4 marketers in Asia prefer inbound to outbound approaches in marketing. Moreover small and medium sized enterprises (SMEs) prefer inbound over outbound.
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Content Marketing for Food and Beverage Businesses

November 29th, 2015   •   1 comment   

Content Marketing restaurants cafes
Food porn at its best (courtesy of Magnolia Pictures)

We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.

If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.
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LinkedIn Marketing Tips to Boost Your Career

November 20th, 2015   •   no comments   

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers?

Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.

Failing to recognise the full potential of the social network, you literally leave career and growth opportunities on the table.

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