While languishing in bed for two days last week, I managed to pick up the book “The Tipping Point” and finished reading it all in one go (almost). Malcolm Gladwell’s thought provoking tome isn’t exactly the newest trick of the trade, but some of its principles are useful to share.
Tips on Tipping
Long Tail in Singapore
Courtesy of The Long Tail
I love the idea of the Long Tail, popularised by Chris Anderson.
It turns traditional mass marketing on its head and makes a case for the small guy selling all kinds of odd stuff that never made it to the headlines.
Why Experience Truly Matters
Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.
Let me summarize the key learning points for you.