Courtesy of Drew’s Marketing Minute
Truth. Transparency. Trust.
These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
New York Times bestselling author Brendon Burchard should know a thing or two about motivation.
Touted as a leading personal development expert, Brendon has a huge following on social media. His previous books such as The Charge (see my book review here) literally flew off the shelves.
Can you guess what the above image is saying? (courtesy of Kritter5X)
Wonder why certain content dazzles and sparkles while others taste flatter than a day old beer?
The secret lies in how words are orchestrated to create a perfect symphony.
How would Taylor Swift grow her social influence? (courtesy of Hypable)
Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?
Well, the world isn’t quite the same as before.
“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”
So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
Anybody wants a $1 T-shirt and 50 cents underwear?
How can you enjoy yourself in Singapore without spending a bomb? Especially if you have a family with kids in tow?
A lot has been written about the high cost of living in Singapore.
They include a recent study by the Economist Intelligence Unit which ranked Singapore as the world’s most expensive city to live in, a clarification by our Finance Minister that living costs are higher for expatriates (as opposed to locals) due to the strong Singapore dollar.
What or who influences you the most in your buying decisions?
Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?
Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
Have you started investing in your personal brand? Thought of how you can stand out from the crowd?
If you haven’t, it is high time for you to do so now.
The heroes of this age are no longer as pristine, well-groomed and polished as the ones before. Sometimes, they may even be tormented and tortured souls.
Or even a super-villain like the Joker (above).
(As I write this update, Todd Williams’ DC Comics origin story of the most iconic Batman villain could hit US$1 billion in box office performance.)