What or who influences you the most in your buying decisions?
Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?
Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
Have you started investing in your personal brand? Thought of how you can stand out from the crowd?
If you haven’t, it is high time for you to do so now.
The heroes of this age are no longer as pristine, well-groomed and polished as the ones before. Sometimes, they may even be tormented and tortured souls.
Or even a super-villain like the Joker (above).
(As I write this update, Todd Williams’ DC Comics origin story of the most iconic Batman villain could hit US$1 billion in box office performance.)
For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.
I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?
Brendon Burchard (source of image)
What makes us truly alive in whatever we do? How can we lead lives brimming with energy, engagement and enthusiasm?
Enter The Charge. Subtitled “Activating the 10 Human Drives That Make You Feel Alive”, this easily read tome provides lots of fodder for anybody seeking to achieve more with life.
Don’t let your eyes fool you (courtesy of Tech Whiz)
We’re living in an age of illusions. One where lives are built and destroyed by that perpetually glowing screen in front of us.
Love it or loathe it, the social web is here to stay. We spend so much time online that our entire socio-cultural landscape has shifted in immense and incredible ways. For some, being unplugged for even two hours can be unfathomably torturous.
Sandy Pentland of MIT (courtesy of MIT)
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?
Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
Courtesy of Branketing.com
What is your Unique Selling Proposition? How do you create a dent in the Universe?
Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
Do you feel that your content marketing efforts aren’t paying off? Wonder why your social media marketing efforts aren’t bearing fruit?
Well, the online competition for attention is ferocious these days, especially when you’re up against a sea of memejacking, linkbaiting trolls.