Brewing a Good Story @ Social Media Breakfast

Brewing a Good Story @ Social Media Breakfast

March 19, 2012 • Public Relations • 3 comments


Daniel Goh of The Good Beer Company

Thanks to Daryl Tay, I had the chance to attend Social Media Breakfast recently. Held at The Loft in Chinatown, it was great listening to my buddy Daniel Goh of The Good Beer Company speak about his experience in setting up a craft beer stall in a hawker centre in Chinatown. Readers may know that I first wrote about the stall when it opened back in Oct 2011.

Before he ventured into being a specialty beer seller, Daniel was a PR professional who worked in diverse companies (including mine) as well as MNCs like Samsung and Blizzard Entertainment before he ditched his corporate togs for a hawker’s apron. He also manages (and still does) a pretty solid business and entrepreneurship blog called Young Upstarts (I’m a proud contributor).

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Uniqlo’s Unique Advertisement

March 17, 2012 • Blog • 1 comment

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As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers.

First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat shirts with hoodies. This singular focus will appeal to customers in this category.

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Brandwashed by Martin Lindstrom: A Book Review

March 13, 2012 • Book Reviews • 1 comment

Martin Lindstrom Brandwashed

Wonder why you are perpetually tethered to your smartphone, refusing to put it down even when your kids are yelling at you?

Or started eating that tub of delicious Haagen Dazs ice cream, and couldn’t stop until it’s all gone.

Perhaps you’ve got a 10 year old boy who nagged you incessantly about getting him that latest Play Station Portable (PSP) which all his friends in school have.

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How Apple Zags when Others Zig

March 7, 2012 • Business and Management • disabled comments

Source of image

It is interesting to note how contrarians thrive better than rule book followers. And Apple is just such a company.

Continuing on my theme of “Zag” as a business strategy, it is interesting to study how Apple differs from other companies. The darling of the digital world, Apple overtook huge oil conglomerate Exxon Mobil to be the world’s most valuable company last year.

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Relentless Focus – A Strategy for Success

March 2, 2012 • Blog • 3 comments


Courtesy of Lifehack

Ever wondered why some people can accomplish so much while others simply drift by? After all, don’t we all have only 24 hours a day and 7 days a week?

The trick is not in doing multiple things at once. In fact, the more multi-tasked you are – checking your Facebook account, listening to a sermon on iPod, reading the papers, and writing an essay – the less productive you will be.

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