Courtesy of America’s Story from America’s Library (CREDIT: Fleischhauer, Carl, photographer. “Branding Iron [35mm slide].” Date Recorded 79/10. Buckaroos in Paradise: Ranching Culture in Northern Nevada, 1945-1982, Library of Congress.)
It is interesting to note that even after so many decades, marketing professionals and senior executives alike still think that a brand belongs to either of the following:
A) A huge ego exercise