Author: coolerinsights

How To Generate a Good Following

August 7, 2009 • Blog • 3 comments


Having great photographs always help (courtesy of the highly talented Nay aka tranquil niche – a friend from Graduate House)

Why do we return time after time to a favourite blog, Youtube channel, web forum, or Flickr group? What makes it seemingly easy for an individual to attract hordes of Twitter followers while you have problems breaking past the 500 barrier?

The answer lies in what I call the degree of interestingness of these user generated content creators. In other words, the quality of their writing, photography, videography, music making capabilities and how these can help to sustain an audience.

Of course, being able to build relationships are also important, but you can’t just befriend your way to blog superstardom if your blog posts, facebook updates and tweet feeds are complete bores.

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Hoppin’ Happily to Kangaroo Island

August 2, 2009 • Blog • 2 comments

The greatest highlight of my family’s trip back in April to South Australia must be the one to Kangaroo Island, a sprawling sanctuary for nature and wildlife offering some of most spectacular sights I ever saw down under.

While it is seven times the size of Singapore, Australia’s third largest island (after Tasmania and Melville Island) is pretty sparsely populated with close to 4,300 residents. Almost all of its economy is agricultural, tourism (it hosts some 140,000 visitors a year) and fishing oriented. The charming farms on the island boasts of primary produce like honey, milk, wool, meat, fine wines, and eucalyptus oil.

Of course, the greatest thing about Kangaroo Island is its abundant wildlife, both freely frolicking the vast bushes or living in parks and reserves.

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Why Alcoholic Ads Are ‘Belly’ Funny

July 27, 2009 • Blog • 3 comments

Being one who don’t mind an occasional tipple (or two or three), I have always wondered about why alcohol advertisements – particularly those touting beer – have always set the benchmark in terms of humour and hilarity.

Targeted at largely men, alcohol ads often tackle the lowest denominators of male desire. It is little wonder then that sexy scantily clothed females, outright sillyness and football/soccer/footie (or any combination of the above) are often used as themes. Somehow the idea of having a good time, getting a beer buzz and laughing till you drop seems to flow beautifully together. Oh and of course celebrities like the sensational Jessica Alba and the whimsically whiskered George Lam, amongst others.

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