Imagine that you’re a client of a digital marketing agency (or any marketing agency for that matter).
Something screws up during your campaign. The visuals look awful. The copy is off-brand. The response is lacklustre.
Author: coolerinsights
12 Vital Jobs in Great Content Marketing Teams
Content marketing is fast becoming the most important strategy for companies these days.
Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
How To Build a Social Brand Which Customers Love
Courtesy of The Liquid Agency
Your customers are no longer responding to your efforts. And that’s freaking you out.
In the past, customers are known as “consumers”. They are considered “segments” to be “targeted” through a military-like process of “strategic” marketing.
How Badass Users Makes Your Business Awesome
Courtesy of Test-n-Tell
Do you know what the secret to enduring business success is?
Nope, it isn’t in building awesome products. Nor does it come from building an awesome company. Or an awesome brand for that matter.
How DBS Transformed into a Digital Powerhouse
Courtesy of Five Stars and a Moon
Do you know that banking is now a digital platform business? Or that the CEO of DBS Bank probably knows a lot more about IT than many of us?
With the disruptive forces of e-commerce and m-commerce at play, banks need to shift their business model – from bricks and mortar to clicks and mortar.
How to Craft Online Marketing Copy That Sells
The single biggest challenge faced by many online marketer and sales persons?
They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.
19 Common Mistakes in Social Media Marketing
Woman photo created by cookie_studio – www.freepik.com
Social media marketing is a marathon, not a sprint.
Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
How United Airlines Went Viral on Social Media [PR Crisis]
United Airlines is now one of the most Tweeted, Googled and Facebooked airline on social media.
It has gone viral in a spectacularly wrong way. And all for an “airline disaster” that you would never imagine.
Content Marketing 101: Mapping Your Buyer’s Journey
Do you know that it takes 6 to 8 interactions or more before your customer buys from you? Or that content marketing may take months or even years before you see serious results?
To optimize your content marketing efforts, you need to map your customer’s buying journey, work out your content mix, and integrate it to your marketing funnel. And that’s what we will show you in this article.
This Is How Amazon Conquers Its Competitors
(Updated 29 July 2017) Amazon Prime Now has just launched in Singapore, and is taking the local grocery delivery market by storm.
Demand has been so overwhelming that delivery was unavailable for quite some time. Industry pundits are now watching how the battle between Prime Now, Lazada’s LiveUp, HonestBee, and other players will turn up.