Are you looking to tap on TikTok as a digital marketing channel? What are the tips, tricks and techniques that you need to know to master this social media app?
With its unique content consumption patterns and highly engaged user base, TikTok has made a huge impact in how consumers spend their time online. It is also a golden opportunity for FMCG, retail, and F&B brands to connect with their target audiences in an authentic and impactful way.
Can Artificial Intelligence (AI) help to improve your User Experience (UX) designs? How does it accomplish this — knowing that AI itself may be prone to bias?
In this article, we will examine this issue in detail and explore how you can tap AI to improve your designs.
What is the best social media post frequency for Facebook, Instagram, LinkedIn, TikTok and X (Twitter)? How often should you post on social media—multiple times per day, daily, or just once a week?
Is there a preferred time for you to post on social media—mornings, afternoons, nights? What about weekdays vs weekends?
Image courtesy of Gapminder Tools
Do you know that many of us systematically get our facts wrong? Or that a chimpanzee randomly answering questions may perform better than teachers, doctors, professors and even Nobel Laureates?
That is the premise behind Factfulness: 10 Reasons We’re Wrong About the World, a delightful book by public health professor Hans Rosling (and founder of Gapminder), with co-authors Ola Rosling and Anna Rosling Ronnlund.
Curious to know what a content strategist does? What is the job scope of a content strategist and how is a day in his or her life like?
Contrary to popular belief, a content strategist doesn’t just blog or create social media posts. Nor does it simply involve coming up with ad copy or designs.
Imagine a world where your marketing tools don’t just follow instructions but truly understand your customers—anticipating their needs, recognising their preferences, and delivering exactly what they’re looking for at the perfect moment.
That’s the promise of contextual AI.
Staying competitive in the modern marketplace requires companies to adopt a more sustainable business model. Consumers want to purchase from firms that embrace eco-friendly practices, like sustainable packaging, and support responsible environmental stewardship. If your company does not support these ideas, they may leave to find a company that does.
Create a more sustainable brand by enacting changes that build a corporate culture of environmental responsibility. But it’s not enough to make changes; you must also effectively communicate these new measures with sound marketing techniques.
Welcome to the exhilarating world of social media, where content reigns supreme! But who conjures the magic that keeps us glued to our screens?
Enter the captivating world of content creators. These digital denizens craft engaging content, weaving stories, sparking trends, and building communities around their passions.
Businesses that engage customers are more likely to convert browsers into buyers. Customer journey mapping is the first step to identifying bottlenecks that might negatively impact the user experience (UX).
Fortunately, there are many ways to tap into the power of technological automation and improve UX through tweaking the buyer’s journey. One of the most powerful ways to do so is through marketing automation.
Planning for a crisis is a critical part of any marketing strategy. Unexpected challenges can range from product recalls or supply chain issues to social media or brand reputation dilemmas. All companies should be prepared to face these challenges.